Our attendance tripled from 5,000 to 15,000 in one year, powered by Eventbrite’s marketplace distribution and growth tools.Marcus Hammond, Black Food Truck Festival
How to Organize & Sell Tickets for a Drag Race Event

How to plan and promote your drag racing event
A successful drag race is about more than just horsepower; it's about precision planning. Start by securing a certified track and ensuring all safety protocols, from barriers to emergency crews, are in place. Next, define your race classes and create a detailed schedule for qualifications and eliminations to keep the day running smoothly.
Once your logistics are locked in, it's time to get fans in the stands. Your ticketing strategy is key to a successful event.
Create Your Event Page: Build a professional online presence that details the event schedule, highlights key matchups, and lists your sponsors.
Set Up Your Tickets: Offer a variety of options, including general admission, grandstand seats, and exclusive pit passes to cater to every type of fan.
Promote Your Race: Use social media and email marketing to reach local motorsport enthusiasts and car clubs.
Prepare for Race Day: Plan your gate entry process to handle large crowds efficiently, ensuring fans get from the entrance to their seats with minimal delay.
Your all-in-one platform for drag racing events
From the staging lanes to the finish line, Eventbrite provides the tools you need for a smooth event.
Flexible Race Ticketing
Reach More Race Fans
Seamless Race Day Operations
The ultimate motorsport event platform for your race

Connect with a passionate audience

Simplify entry and on-site sales

Manage complex ticketing with ease
Tools built for the speed of your event

Customizable Event Pages
Build a professional event page that showcases your race schedule, featured drivers, and sponsor logos. Embed your ticket checkout directly on your own website.
Integrated Marketing Suite
Launch email campaigns and use our social media tools to target local racing fans. Connect your Facebook page to sell tickets directly where your community gathers.
Real-Time Sales Analytics
Track ticket sales and revenue with easy-to-read reports. See which ticket types are most popular and understand your audience better to inform future events.
Mobile-First Check-In
The Eventbrite Organizer app turns your phone into a powerful ticket scanner. Manage entry, look up attendees, and sell race day tickets right from your pocket.
[Eventbrite’s] been very helpful. We’re Eventbrite for life. It made it really easy, which is key because we’re independent. We think of Eventbrite as our ticketing hook.Scott Hachey, Beanstalk Music & Mountains Festival
We use Eventbrite for the discoverability aspect. And we’re gaining followers. I can’t think of any event that wouldn’t make sense to be using Eventbrite’s marketing tools to communicate with your consumers.Jordan St. Pierre, founder of Something Dope for the People
Frequently asked questions
Other events you can promote and sell tickets with Eventbrite:
- Track Day or Motorsport events
- Baseball events
- Basketball events
- Camps events
- Cheer events
- Cycling events
- Exercise events
- Fighting & Martial Arts events
- Football events
- Golf events
- Hockey events
- Lacrosse events
- Motorsports events
- Mountain Biking events
- Obstacles events
- Sports & Fitness events
- Rugby events
- Running events
- Snow Sports events
- Soccer events