How to Organize & Sell Tickets for a Cycling Event

We make it easy to sell cycling event tickets online, whether you're organizing a century ride, a local criterium, or a charity bike-a-thon. Our tools help you manage every detail, from custom registration to race-day operations.
<p>How to Organize &amp; Sell Tickets for a Cycling Event</p>

How to host a successful cycling event

Knowing how to host a cycling event requires careful planning, from mapping the perfect route to ensuring a smooth experience for every rider. Eventbrite provides the foundation for a successful race day.

Plan Your Course and Promote

First, finalize your route, secure any necessary permits, and plan for aid stations. Once your logistics are set, it's time to get the word out. Create a compelling event page on Eventbrite that details the course, elevation, and what makes your ride special. Use our email and social media marketing tools to reach local cycling clubs and past participants.

Streamline Your Registration

Simplify the sign-up process for your riders with a flexible cycling event ticketing system.

  • Create Tiers: Set up different ticket types for various distances (e.g., 100-mile, 50-mile, 25-mile) or categories (e.g., elite, amateur, youth).

  • Offer Discounts: Use promo codes to offer early-bird pricing or special rates for cycling club members.

  • Gather Information: Customize your order form to collect essential rider details like team names, jersey sizes, and emergency contact information.

Your command center for a successful race

From your initial setup to post-race analysis, our platform has you covered.

Effortless Event Setup

Build your event listing in minutes. Add your course map, details, and create multiple registration types for different rider categories and distances.

Reach More Riders

Tap into our marketplace and use our email and social media tools to promote your event. Connect with cyclists looking for their next challenge.

Seamless Race Day

Use the Eventbrite Organizer app to quickly check in riders with QR codes, reducing lines at the start. Sell last-minute entries on-site with Tap to Pay.

Why Eventbrite is the ideal cycling event platform

With our tools, creators sell 67% more tickets.
A large group of cyclists waiting at the starting line of a major cycling event.

Reach a Community of Cyclists

Get your event in front of a massive audience. About 30% of tickets sold are driven by Eventbrite discovery, helping passionate cyclists find rides like yours through our marketplace and personalized recommendations.
An efficient outdoor registration and check-in area for a cycling race.

Flexible Cycling Registration

Manage all your rider categories with ease. Create custom ticket types for different distances, offer group registration for teams, and use promo codes to incentivize early sign-ups.
A well-organized aid station at a long-distance cycling event.

Smooth Check-in and Operations

Eliminate long lines on race morning. The Eventbrite Organizer app lets your staff and volunteers scan QR codes on riders' phones for instant check-in. You can also monitor registration numbers in real time.

Essential tools for every stage of your ride

Eventbrite gives you everything you need to manage your cycling event, all in one place. Focus on creating a great race experience, and we'll handle the ticketing.
A cyclist tackles a challenging climb on a mountain road, representing the spirit of a cycling event.

Customizable Ticketing

Set up registration for various distances, create early-bird specials, or offer VIP packages that might include a team jersey or post-race meal.

Integrated Marketing

Use our email tools to send course maps and updates to registered riders. Promote your event across Facebook and Instagram to attract new participants.

Race Day Management

Rely on the Eventbrite Organizer app for fast, reliable check-in and to sell on-site registrations. Keep track of rider numbers directly from your phone.

Reporting & Analytics

Track your registration progress with easy-to-read reports. Understand where your riders are coming from to make next year's event even bigger.

Eventbrite allows me to get really great marketing and have really good success without putting in a burdensome amount of time for returns.Patty Pforte, Sr. Marketing Manager for Public Programs, CIIS
[Eventbrite’s] been very helpful. We’re Eventbrite for life. It made it really easy, which is key because we’re independent. We think of Eventbrite as our ticketing hook.Scott Hachey, Organizer, Beanstalk Music & Mountains Festival
Eventbrite is really easy to use for ticketing: we can create all of our discount codes and VIP complimentary tickets within the platform.Megan Wilson, Director, Harpoon Brewery

Frequently asked questions

Start planning your next cycling event today

Create your event page, set up your registration, and start reaching riders. It's free to get started with Eventbrite.