Can I create different registration types for my 5K, 10K, and half marathon?

Yes. Eventbrite allows you to create multiple custom ticket types. You can set up distinct registrations for each race distance, offer early-bird discounts, or create special pricing for teams and clubs, all on a single event page.

How can I manage bib pickup and check-in on race day?

The Eventbrite Organizer app is perfect for race day. You can scan participants' QR-code tickets directly from their phones for fast check-in. This helps manage lines efficiently at the bib pickup tent and gets everyone to the start on time.

Can I sell merchandise like t-shirts or hats during registration?

While you can't sell merchandise as separate items through ticketing, you can create ticket types that bundle it. For example, create a 'VIP Registration + Race Shirt' ticket to include gear with the entry fee.

How can I collect emergency contact information from runners?

You can customize the order form to collect essential information. Add custom questions to ask for emergency contacts, t-shirt sizes, or estimated finish times during the running registration process to ensure you have all the details you need.

How do I promote my running event to a larger audience?

Your event is automatically listed on Eventbrite, where millions of users search for events. You can also use our integrated marketing tools to run email campaigns and social media ads to reach potential runners in your area.

Does Eventbrite integrate with race timing systems?

Eventbrite does not directly integrate with chip timing systems. However, our platform excels at managing all aspects of running event ticketing and registration, and you can easily export your attendee list to provide to your timing partner.

Can I offer discount codes for running clubs or sponsors?

Absolutely. You can create and distribute unique promo codes to offer percentage-based or flat-rate discounts. This is a great way to partner with local running clubs, gyms, or corporate sponsors to boost registrations.

Sell Running Event Tickets for Your Race | Eventbrite

How to Organize & Sell Tickets for a Running Event

When you need to sell running event tickets, Eventbrite gives you all the tools to manage registration, promote your race, and create a seamless experience for every participant from the starting line to the finish.

How to host a successful running event

If you're figuring out how to host a running event, from a local 5K to a full marathon, know that it involves careful planning and execution. A smooth experience for your runners is key, and that starts with a simple and clear registration process.

Here’s a checklist to get you on the right track:

Plan your course. Map out a safe and engaging route. Secure all necessary permits and coordinate with local authorities for road closures and safety personnel.
Set up your running registration. Create a polished event page on a trusted running event platform. Define your race categories, set prices for different distances, and decide on early-bird specials.
Promote your event. Spread the word through email lists, social media, and local running clubs. Use marketing tools to reach participants who have attended similar events in the past.
Manage race day logistics. Use the Eventbrite Organizer app for seamless check-in and bib pickup. A quick scan of a QR code gets your runners ready for the starting gun.
Analyze and repeat. After the last runner crosses the finish line, use your event data to understand what worked. Track registration sources and attendee demographics to make your next race even better.

Your all-in-one running event platform

From setting up your race page to analyzing your results, Eventbrite has the tools to make your running event a success.

Flexible Race Setup

Create your event page in minutes. Offer different registration types for your 5K, 10K, or marathon, including early-bird pricing and group discounts for running clubs.

Promote Your Race

Reach new runners with our built-in email and social media marketing tools. Connect with our global community of active event-goers looking for their next challenge.

Smooth Race Day

Use the Eventbrite Organizer app for fast, reliable check-in and bib pickup. Scan QR codes on tickets to get your runners to the starting line on time.

Why choose Eventbrite for your running event ticketing?

Join the creators who, with our tools, sell 67% more tickets.

A long line of participants in a scenic running event along a coastal path.

Find More Runners

Tap into a new audience of potential racers. Your event gets listed on Eventbrite's marketplace, where millions of people search for things to do, helping you fill your corrals and grow your event.

An organized registration area for a running event with race bibs and merchandise.

Streamline Your Registration

Simplify the sign-up process for your participants with a mobile-friendly checkout. You can customize your order form to collect all necessary information, like t-shirt sizes and emergency contacts.

The finish line setup for a local running event, prepared for arriving runners.

Manage Your Event Anywhere

Use the Eventbrite Organizer app on your mobile device to track registrations in real time and manage check-in. You can even sell last-minute registrations on-site with Tap to Pay.

Tools to power your race from start to finish

Eventbrite gives you everything you need to manage your running event, engage participants, and grow your community of runners.

An empty running track at dawn, prepared for a running event.

Custom Race Registration

Create multiple ticket types for different distances, age groups, or charity entries. Set up timed entry for staggered starts or offer VIP packages with special perks.

Marketing & Promotion

Use our email tools to send training tips and race day info to registered runners. Integrate with Facebook and Instagram to drive more sign-ups from social media.

Race Day Operations

Check runners in quickly with the Eventbrite Organizer app using QR code scanning. View live attendance data to keep your event running smoothly from the first heat to the final finisher.

Reporting & Analytics

Track your registration trends in real time and see where your runners are coming from. Use these insights to refine your marketing and plan your next successful running event.

Eventbrite automatically promotes my events to local buyers — and 15% of our ticket sales come from that exposure.Michelle Harris, Uncorked Wine Festivals

21% of our ticket sales are driven by Eventbrite’s Marketplace. And we saw a 52% jump in average daily ticket sales in four days running an Eventbrite Ads Campaign.Morgan Kilduff, Linganore Wine Cellars

Our attendance tripled from 5,000 to 15,000 in one year, powered by Eventbrite’s marketplace distribution and growth tools.Marcus Hammond, Black Food Truck Festival

Frequently asked questions

Ready to get your running event off the ground?

Create your event page, set up your registration, and start selling tickets today. It’s free to get started with Eventbrite.