How can I manage different skill levels for my track day?

You can easily create multiple custom ticket types on Eventbrite. Set up separate tickets for 'Novice,' 'Intermediate,' and 'Advanced' run groups, each with its own price and capacity, ensuring a safe and organized experience for all drivers.

Can I sell tickets for instructors or passengers?

Yes. Eventbrite allows you to create various ticket types, including spots for instructors, passenger ride-alongs, or even non-driving crew members. This helps you account for everyone who will be on-site and manage liability.

Is it possible to gather information like vehicle type during registration?

Absolutely. While setting up your event, you can add custom questions to the order form to collect essential details from drivers, such as their car make and model, previous track experience, or emergency contact information.

How do I handle waiver signing for a high-risk event like this?

You can include a link to your waiver service in the confirmation email and on the event page. Additionally, you can add a custom question requiring attendees to acknowledge they must sign a waiver upon arrival to streamline the process.

Can I offer discounts to members of a specific car club?

Yes, you can create unique promo codes. Share a specific code with a car club to offer them a discount on driving experience tickets, which also helps you track which promotional channels are most effective for your event.

What happens if my track event is rained out?

Eventbrite makes it easy to communicate with your attendees. You can email all registered drivers directly from the platform to announce a postponement or cancellation, and you have flexible options for processing refunds if needed.

Sell Track Day & Motorsport Tickets | Eventbrite

How to Organize & Sell Tickets for a Track Day or Motorsport Event

Our platform makes it simple to sell track day tickets and manage driver registrations for your next motorsport event. Create your custom event page in minutes and start selling driving experience tickets to a passionate audience.

How to run a successful track day

Organizing a thrilling and safe track day requires careful planning. From securing the perfect race track to managing participant waivers and tech inspections, every detail counts. A solid plan ensures your drivers have a memorable experience on the circuit.

Start by defining the structure of your event. Will you have different run groups for novice, intermediate, and advanced drivers? What are the vehicle requirements and safety protocols? Clearly outlining these details on your event page builds trust and helps participants prepare.

Here's a quick checklist to get you started:

Secure Your Venue: Book your race track well in advance.
Set the Rules: Establish clear guidelines for flags, passing zones, and driver conduct.
Create Ticket Tiers: Set up different ticket types for drivers, instructors, and spectators.
Promote Your Event: Reach out to local car clubs and enthusiast forums to sell motorsport event tickets.
Manage Day-Of Logistics: Plan for smooth check-in, tech inspections, and a mandatory driver's meeting.

Eventbrite: your paddock pass for motorsport events

Our platform gives you all the tools you need to manage your track day from start to finish line.

Effortless Event Setup

Build a professional event page in minutes. Detail your track layout, schedule, run groups, and safety requirements so drivers know exactly what to expect.

Flexible Ticket Tiers

Easily create tickets for different driver skill levels, car classes, or even instructor sessions. Sell add-ons like helmet rentals or garage spots.

Seamless Driver Check-in

Use the Eventbrite Organizer app to scan QR-code tickets on attendees' phones for fast, contactless entry at the track gate, getting drivers on the tarmac faster.

The ultimate race track day platform for your events

Tap into a built-in audience of enthusiasts. About 30% of tickets sold are driven by Eventbrite discovery.

An aerial view of a large motorsport event, showing the full race track and surrounding facilities.

Connect with a High-Octane Audience

Your track event gets listed in the world's largest events marketplace, connecting you with local enthusiasts searching for their next adrenaline rush. Use our email and social media marketing tools to notify past attendees about your upcoming dates.

A variety of sports cars lined up in the paddock during a track day, waiting for their session.

Streamline Driver Registration

Manage sign-ups and payments all in one place. With the Eventbrite Organizer app, you can quickly check in drivers and their crew at the gate using their mobile tickets, keeping your schedule on track.

A high-speed shot of a car blurring past a corner at a motorsport event, emphasizing the action.

Sell a Range of Experiences

Go beyond standard admission. Create custom ticket types like early-bird driver spots, VIP pit lane access, passenger ride-alongs, or spectator passes to maximize revenue for your motorsport event.

Tools to power your track event from grid to checkered flag

From promoting your event to analyzing your sales, our integrated platform has everything you need to manage a professional motorsport experience.

The empty pit lane of a race track early in the morning before a track event begins.

Custom Ticket Types

Create and sell tickets for different run groups, car classes, or driving experiences. Offer early-bird pricing or package deals to encourage faster sign-ups.

Email & Social Marketing

Use our marketing tools to announce new dates to your email list and easily share your event on social media. Integration with Facebook and Instagram helps you reach more drivers.

Mobile Check-in & Sales

Use the Eventbrite Organizer app to scan tickets for quick entry. You can also sell last-minute spots or spectator tickets on-site with Tap to Pay.

Real-time Analytics

Track your ticket sales and registration data with easy-to-read reports. See which promo codes are working and understand your audience to better plan future events.

Eventbrite checked off a lot of boxes. Not just for us but for our community.Ashley Louise, Founder of Ladies Get Paid

It’s the best marketing tool that we have. It’s 100 percent responsible for our uptick in business.Matt Orlove, ORLOVE

We love how easy Eventbrite makes it for us to track our attendees.Amanda Ashley Rodriguez, Program Director, Girls Rock! Rochester

Frequently asked questions

Start selling tickets for your next track day

Create your event page, set up your driver classes, and get ready to go green. Sign up today to get started with the leading race track day platform.