Write Copy People Actually Read
Event Information
Description
Do you have a love-hate relationship with words?
Are your readers leaving your blog post after a few seconds?
Is your website copy full of jargon and acronyms?
Are you struggling to get your customers to take action?
Have no idea what SEO means for your copy?
Then this is the class for you.
Great writing skills can be taught, which is why this class will teach you how to write searchable, bold and hardworking content that will make your audience stop and take notice.
This class has been designed for communications professionals and small business owners who are after more than a standard writing 101 class.
This practical class combines copywriting techniques, journalism principles, and digital marketing advice to give professionals a template they can use to craft business copy, from blogs to Google Adwords.
What will we cover?
In this class you’ll learn how to:
- Identify the purpose of your piece
- Discover your readers' pain points
- Write a read-me-now headline
- Include a click-worthy call to action
- Edit for grammar, punctuation and SEO (search engine optimisation)
- Make your piece look good on the page, and lots more!
Organizer Rachel Kurzyp
Organizer of Write Copy People Actually Read
Rachel Kurzyp is a Melbourne-based Writer and Communications Consultant. She has over ten years’ experience helping small businesses, brands and Not-For-Profits share who they are, what they do, and attract their ideal customers on the internet.
As a qualified business coach and trainer, Rachel removes obstacles and demystifies the online space, and teaches storytelling techniques and writing best practices. She believes great writing skills can be taught and that you don't need big, fancy words or the Oxford comma to be a successful communicator.
Rachel has also been published in numerous publications including The Guardian, SBS, Daily Life, Frankie, The Big Issue, and Eureka Street, making her a weird and wonderful copywriter, digital marketer and writer hybrid. Rachel believes it's her ability to combine her journalism background with her business knowledge and technical skillset that allows her to deliver unique communication solutions for her clients.
Everything Rachel does is focused on helping savvy, talented, socially-conscious people write content people actually read, build online businesses that complement their lifestyle, and look fabulous while doing it.
