A$136.48 – A$157.47

Write Copy People Actually Read Masterclass

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Location

Laneway Learning Central

22-24 Bennetts Lane

Melbourne, VIC 3000

Australia

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Refunds up to 7 days before event

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Description

Do You Have A Love-Hate Relationship With Words?

This half day masterclass will teach Communication Professionals and Small Business Owners the key fundamentals they need to produce effective communication materials every time.

This masterclass is more than your standard business communications 101 class.

It combines copywriting techniques and journalism principles, and provides digital marketing advice and design best practices to give professionals a template they can use to craft business copy, from website content to blogs to Google AdWords campaigns.

You'll Leave With A Solid Understanding Of:

  • who your target market is and how to engage them

  • headline and call-to-action formulas and how to write them

  • editing and Search Engine Optimisation best practices and how to write for the web

  • content structure and layout and how to craft a narrative


Unlike other business communication classes, you'll have the opportunity to workshop your communication materials during the masterclass. This means that you'll leave the class not only with an deeper understanding of business communications and a writing template, you'll have communication materials you can implement in your business straight away.

Attendees are asked to bring in copies of their communication materials and screenshots of their website to work on during the masterclass.




Who Is This Workshop For?

  • Communication Professionals in the Not-For-Profit sector

  • Communication Professionals in the Government and Corporate sectors

  • Small Business Owners

  • Those who are looking to transition into a business communications role

This practical writing masterclass is for people who are either currently running a business or who work as a part of a communications team. It is assumed that attendees have a clear understanding of what their business/organisation is, what type of people they help, and what products or services they offer.

This masterclass won't help you find your 'purpose' or 'why'. This masterclass is designed to put your purpose and why into action by allowing you to clearly and easily communicate who you are, what you do, and how you help your community.




What Others Have Said About Rachel Kurzyp's Work

Rachel has a clear and concise teaching style, and I feel like I learnt a lot of the basics in a short amount of time.” - Amy Fallon, Freelance Journalist

"Rachel has a breadth of insight, resources, and experience." - Lyndsey Jackson, Community Mobiliser

Rachel has the gift of simplifying complicated information and turning it into a superb, engaging narrative.Katie Maynes, PR Specialist

"Rachel's confident, no-nonsense and professional working style makes it so easy to work with her." - Tim France, Managing Director of Inis Communication




Book Your Spot Today!

Early Bird specials and group discounts are available.

This masterclass is limited to only 30 people.

PLUS the first 5 people to register also receive a bonus 1-hour coaching session valued at $250.

This one-on-one coaching session with Rachel will give you the opportunity to ask questions specific to your business/organisation and get feedback on your current communication materials. You'll leave the 1-hour coaching session armed with the resources, tips and information you need to make your business more polished, profitable and fabulous online.


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Date and Time

Location

Laneway Learning Central

22-24 Bennetts Lane

Melbourne, VIC 3000

Australia

View Map

Refund Policy

Refunds up to 7 days before event

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