Write Copy People Actually Read Masterclass

Rachel Kurzypis a Melbourne-based Writer and Communications Consultant. She has over ten years’ experience helpingsmall businesses, brands and Not-For-Profits share who they are, what they do, and attract their ideal customers on the internet.As a qualified businesscoach and trainer,Rachel removes obstacles and demystifies the online space, and teaches storytelling techniques and writing best practices. She believes great writing skills can be taught and that you don't need big, fancy words or the Oxford comma to be a successful communicator.Rachel has also beenpublishedin numerous publications includingThe Guardian, SBS,Daily Life, Frankie, The Big Issue, and Eureka Street, making her a weird and wonderful copywriter, digital marketer and writer hybrid. Rachel believes it's her ability to combine her journalism background with her business knowledge and technical skillset that allows her to deliver unique communication solutions for her clients.EverythingRacheldoes is focused on helping savvy, talented, socially-conscious people write content people actually read, build online businesses that complement their lifestyle, and look fabulous while doing it.

Rachel Kurzyp

<H2 CLASS="MsoNormal">Do You Have A Love-Hate Relationship With Words?</H2>
This half day masterclass will teach Communication Professionals and Small Business Owners the key fundamentals they need to produce effective communication materials every time.
This masterclass is more than your standard business communications 101 class. 
It combines copywriting techniques and journalism principles, and provides digital marketing advice and design best practices to give professionals a template they can use to craft business copy, from website content to blogs to Google AdWords campaigns. 
<H3 CLASS="MsoNormal">You'll Leave With A Solid Understanding Of:</H3>
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who your target market is and how to engage them
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headline and call-to-action formulas and how to write them
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editing and Search Engine Optimisation best practices and how to write for the web
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content structure and layout and how to craft a narrative
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 Unlike other business communication classes, you'll have the opportunity to workshop your communication materials during the masterclass. This means that you'll leave the class not only with an deeper understanding of business communications and a writing template, you'll have communication materials you can implement in your business straight away. 
Attendees are asked to bring in copies of their communication materials and screenshots of their website to work on during the masterclass.
 
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<H3 CLASS="MsoNormal">Who Is This Workshop For?</H3>
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Communication Professionals in the Not-For-Profit sector
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Communication Professionals in the Government and Corporate sectors
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Small Business Owners
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Those who are looking to transition into a business communications role 
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This practical writing masterclass is for people who are either currently running a business or who work as a part of a communications team. It is assumed that attendees have a clear understanding of what their business/organisation is, what type of people they help, and what products or services they offer.
This masterclass won't help you find your 'purpose' or 'why'. This masterclass is designed to put your purpose and why into action by allowing you to clearly and easily communicate who you are, what you do, and how you help your community.  
 
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<H3 CLASS="MsoNormal">What Others Have Said About Rachel Kurzyp's Work </H3>
“Rachel has a clear and concise teaching style, and I feel like I learnt a lot of the basics in a short amount of time.” - Amy Fallon, Freelance Journalist
"Rachel has a breadth of insight, resources, and experience." - Lyndsey Jackson, Community Mobiliser
“Rachel has the gift of simplifying complicated information and turning it into a superb, engaging narrative.” – Katie Maynes, PR Specialist 
"Rachel's confident, no-nonsense and professional working style makes it so easy to work with her." - Tim France, Managing Director of Inis Communication
 
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<H3 CLASS="MsoNormal">Book Your Spot Today!</H3>
Early Bird specials and group discounts are available.
This masterclass is limited to only 30 people.
PLUS the first 5 people to register also receive a bonus 1-hour coaching session valued at $250. 
This one-on-one coaching session with Rachel will give you the opportunity to ask questions specific to your business/organisation and get feedback on your current communication materials. You'll leave the 1-hour coaching session armed with the resources, tips and information you need to make your business more polished, profitable and fabulous online.

Laneway Learning Central

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Write Copy People Actually Read Masterclass

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Write Copy People Actually Read Masterclass

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