Women+Design Summit 

Professional association dedicated to advancing the profession of Industrial Design through education, community, information and advocacy.

Industrial Designers Society of America

<P>A one-day summit to focus on the unique challenges and accomplishments of women in design. Through speakers, panels, and workshops we will delve into personal stories, experiences and ever evolving topics of women working in design. </P>
<P>We want to celebrate women who are making a difference, such as our all-female slate of officers rejuvenating one of IDSA’s largest communities—the <A HREF="http://www.idsa.org/SF" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">San Francisco Chapter</A>, the years of dedication of the <A HREF="http://www.idsa.org/communities/sections/women-design" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Women in Design Special Interest Section</A>, women in the Academy of Fellows, and the growing number of women studying and practicing design all around the world. </P>
<P>Speakers include designer/entrepreneur Ti Chang of Crave, Maaike Evers of  Mike and Maaike, Erica Eden, director of global innovation at Pepsico; Andrea Small, director of product and portfolio strategy at Herman Miller, Rebecca Alvord, of GE Appliances, and Diane Allen of Nissan Design America. </P>
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<H2>Thursday<BR>May 11, 2017</H2>
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<H3>5:00p – 6:00p Welcome Wine & Cheese</H3>
<P>Sponsored by PepsiCo. | Renaissance San Diego Rooftop Lounge, 421 West B Street, San Diego CA 92101</P>
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<H2>Friday<BR>May 12, 2017</H2>
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<H3>8:00a – 8:45a Morning Coffee</H3>
<H3>8:45a – 9:00a Welcome Remarks</H3>
<P><A HREF="https://www.womendesignsummit.com/megan-neese" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Megan Neese</A>, IDSA, Chair, IDSA Board of Directors</P>
<H3>9:00a – 9:30a Keynote Speaker</H3>
<P><A HREF="https://www.womendesignsummit.com/maaike-evers" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Maaike Evers</A>, Mike & Maaike</P>
<H2>9:30a – 10:00a Speaker </H2>
<P><A HREF="https://www.womendesignsummit.com/ti-chang" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Ti Chang</A>, CRAVE | The Story of Crave</P>
<P>A woman starting a sex toy company is rare. Even if you take out the "sex toy" part, this is still true. Ti Chang, IDSA, will share how she designed and hustled to build her company Crave. This is behind-the-scene stuff; rarely shared.</P>
<H3>10:00a – 11:00a Workshop</H3>
<P>Moderated by <A HREF="https://www.womendesignsummit.com/disrupt-design" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Disrupt Design</A> | Gender Equity</P>
<H3>11:30a – 12:00p Speaker</H3>
<P><A HREF="https://www.womendesignsummit.com/andrea-small" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Andrea Small</A>, Herman Miller | Untold Stories of Women in Design</P>
<P>When people think about the legends of design at Herman Miller, they think of Nelson, Noguchi, Rohde, Girard, Stumpf, Chadwick. Even when people think of the Ray and Charles Eames, Ray sometimes gets sidelined. In her talk, Small will share untold stories of the women behind some of the most iconic designs of our time.</P>
<H3>12:15p – 1:30p Lunch and “Table Talks”</H3>
<H3>1:30p – 2:00p Speaker</H3>
<P><A HREF="https://www.womendesignsummit.com/erica-eden" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Erica Eden</A>, director of global design innovation at PespsiCo<BR>Women Are Not Robots: A Case for a Human Approach to Innovation</P>
<P>Erica will share a design audit of the consumer packaged goods category which reveals what works (and what doesn’t) for women—from brand and packaging to food design and nutrition, and more. Essentially, we treat women like robots—one-dimensional stereotypes that respond to quantitative and highly rational needs—a series of 0s and 1s. We’ve forgotten that women, unlike robots, make emotional decisions with their hearts and eyes, with rational benefits working hard in the background. Despite demand, human and holistic solutions for women are in short supply. Design can help! Looking outward, we see a series of oversights and opportunities.</P>
<H3>2:00p – 3:00p Panel</H3>
<P>Moderated by <A HREF="https://www.womendesignsummit.com/nancy-perkins" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Nancy Perkins</A>, FIDSA, Perkins Design Ltd.  <BR>Gender Equity By Design</P>
<P>A seasoned group of female designers will tackle questions about work-life balance and the challenges they have faced throughout their careers that have impacted their successes in life and the design business. Join Nancy Perkins, FIDSA, as she speaks with <A HREF="http://www.idsa.org/user/3148" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Pattie Moore, FIDSA</A>, <A HREF="http://www.idsa.org/user/3691" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Betty Baugh, FIDSA</A>, and <A HREF="http://www.idsa.org/members/katherine-bennett-0" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Katherine Bennett</A> of Art Center College of Design .</P>
<H3>3:00p – 3:30p Coffee Break</H3>
<H3>3:30p – 4:30p Workshop</H3>
<P>Facilitated by <A HREF="https://www.womendesignsummit.com/rebecca-alvord" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Rebecca Alvord</A>, IDSA, GE Appliances | Inspiring Leadership</P>
<P>How often in our busy lives, do we take time for personal and small group reflection on how to be a better leader? In accountability groups that will live on after the conference, we’ll discuss challenges that today’s women leaders face as well as anecdotal examples of inspiring leadership. We can all recognize great leadership, but how do we get there? Individually, each participant will focus on a personal challenge that they need to improve and then work through a plan of action with a partner. Prepare to be challenged and to help encourage others to be better leaders.</P>
<H3>4:30p – 5:00p Closing Speaker</H3>
<P><A HREF="https://www.womendesignsummit.com/diane-allen" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Diane Allen</A>, Nissan Design | Driving Design: Women in Automotive Design</P>
<P>Diane will talk about women designers in the automotive industry. She is a Senior Manager of Design at Nissan North America where she has worked as an automotive designer since 1984. She has managed a wide range of programs from exploatory to production design including the notable 350Z and 370Z sports cars as well as full-size trucks including all-new Nissan Titan. </P>
<H3>5:00p – 5:15p Closing Remarks</H3>
<P><A HREF="https://www.womendesignsummit.com/megan-neese" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Megan Neese</A>, IDSA, Chair, IDSA Board of Directors</P>
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San Diego

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Women+Design Summit

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