Once again, we have partnered with WISE (Wine Industry Sales Education) to bring Wine Road members a GREAT line-up of classes. "Spring Training"
Now is the time to get your team ready for visitors.
Classes are each $25 per person, for current Wine Road members, and $50 for
non-members. Each course is limited to 40 people. Classes are 9:00-11:00am
March 20th
Is Your Club Shrinking?
With traffic down, conversion to club is also down, so how do we make the most of 2024 if traffic stays flat? In this session, we'll look at some benchmarks of wine club and share lessons on how to increase overall club revenue, fight attrition, and keep our most loyal club members longer.
April 17th
Next Level Tasting Room Sales Training
If you joined us for our Sales Training in September, this session will help you go to the next level. Or, if you are just joining us, we'll cover some basic best practices and then layer more tips and tricks to get you and your team to selling more, getting more club signups, all in a brand appropriate way.
May 15th
Generating Revenue Beyond the Tasting Room
In this session we'll explore ways to generate more revenue with less reliance on the tasting room 'typical' visits. We'll discuss ways wineries are building more revenue and club members with back-to-basics ideas, new out-of-the-box ideas, and other ways to fight lack of tasting room traffic.
About the WISE Academy:
WISE (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals. Built from a belief that direct- to-consumer (DTC) results are the key to success in the wine industry, WISE offers the first wine industry education, training and certification program dedicated to DTC sales and marketing.
PLEASE note - March 20th and April 17th are both at the Kendall-Jackson Wine Estate & Gardens, however the May 15th class is at The Lodge at Healdsburg, Tapesty by Hilton.
REFUNDS will not be given with less than 48 hours notice.
