All brands strive to make an emotional connection with audiences, but few achieve the holy grail—Irrational Love.
While “love” may sound fuzzy in the advertising world, it can be scientifically measured by four key components: strong familiarity, high regard, being personally meaningful and competitively unique. These components comprise a “Brand Love” score.
In this session, we'll explore the data behind why some brands fail, others prevail, and what goes into developing Irrational Love for brands today.
Join marketing leaders, including:
- Margaret Czeisler, Head of Brand Innovation Lab, Non-Endemic US, Amazon
- Jason Sperling, Chief Creative Officer, INNOCEAN USA
- Ken Favaro, Chief Strategy Officer, BERA Brand Management
- Cindy Scott, Chief Strategy Officer, INNOCEAN USA (Moderator)
This Webinar is hosted by INNOCEAN USA, the award-winning, creatively-driven advertising agency based in Huntington Beach, California.
