As users grow increasingly selective about the digital services they pay for, and subscription fatigue sets in, the way businesses design and manage subscription models is entering a critical phase of transformation. With bundled offerings becoming more common across OTT platforms and digital ecosystems, product managers are being challenged to rethink how value is delivered, personalized, and retained. In this new landscape, success hinges on the ability to craft compelling subscription offerings, experiment with pricing through A/B testing, and combat churn with personalized, user-centric solutions.
This session led by Parag Agrawal, Product Head at Tata Play Binge, will dive into the evolving role of product management in building compelling, sticky, and scalable subscription ecosystems. The organizations that thrive will be those that not only adapt quickly but also center user needs in every iteration of their product offering.
3 Key Takeaways:
- Crafting compelling subscription bundles across OTT apps
- Pricing experiments and A/B testing for plans
- Managing churn and subscription fatigue.
About the Speaker :
Parag Agrawal is the Product Head at Tata Play Binge, leading India’s largest OTT aggregation platform with over 30 integrated streaming services. He has over 20 years of experience in tech and digital entertainment, including key leadership roles at OnMobile Global. A founding member of OnMobile, he helped scale it to 80M+ users globally. Parag specializes in product strategy, analytics, and digital transformation, and is known for building user-first, high-impact products that drive engagement, retention, and revenue.
*Note: In case you are unable to join us for the event at the venue, you can access the event through the zoom link provided below.
Zoom link- https://us02web.zoom.us/meeting/register/LtZbAn_lSAeQLvco-DfIRg
Meeting ID- 881 5181 3816
