The opportunities for new products or services seem to be everywhere, but once you identify an idea, how do you communicate it to others and test their interest?

Would you like to learn how to create a model, a mockup or a paper prototype of your idea? Join us for the IF Workshop: Prototype Your Idea! where we will focus on prototyping! Prototyping is a product design method that allows you create a simple version of your idea that you can use to communicate, test or validate with your potential customers. We’ll practice the steps needed to: sketch a key workflow, identify specific tasks, sketch two idea options and test with potential customers. This workshop is for you if:

• you have an idea for a product, service or apps but you don’t know how to develop it
• you have a vision for a new idea but you don’t know how to communicate it
• you want to share your idea but you don’t know how to show it

You will leave the IF Workshop: Prototype Your Idea with new tools, new skills and an online community of other makers. Join us and learn how to prototype your ideas! Tsukuro! (作ろう)

Prerequisites/Preparations:

Please come to the workshop with the following items:

- a statement or description of the problem that you have discovered

- a profile of at least two kinds of people who are experiencing this problem

- an idea for a specific product or service that will solve the problem

We will email participants with instructions to watch or read material before the workshop begins.

Agendas / Activities

Registration

Workshop: What is Prototyping?

Workshop: Scenario & Workflows

Workshop: Tasks

Workshop: Prototype options A & B

Workshop: Test

Facilitator Info/Bio:

Ajay is a strategic design researcher who helps enterprise and startup teams uncover and develop unique innovation opportunities. She applies systems thinking, ecological sciences, anthropology and design approaches to find hidden customer needs, visualize complex problem spaces and test potential solutions. Since 2000 she has worked for American and British design firms including Razorfish, HUGE, Adaptive Path and Flow Interactive, where she developed product & service strategies for CNN, MTV, Lionsgate Films, Center for Foreign Relations, TD Ameritrade and ADP. Her studies take place in settings as diverse as hedge funds, universities, hospitals, stock trading floors, comic conventions, news rooms and private homes in the US, the UK, and Japan

She has taught customer discovery and Lean Launchpad at New York University and the School of Visual Arts, participated in an ItoEn Chakathon, mentored startups and coached winning teams to secure funding. In 2016 she toured Japan and researched the state of startups and presented her findings at the HackOsaka2017 Global Innovation Conference.

Constantly learning, her education includes Design Entrepreneurship at Pratt, High Tech Anthropology at Menlo Innovation and Cartooning from Center for Comics Studies.

LinkedIn: https://www.linkedin.com/in/ajayrevels

Twitter: https://twitter.com/politemachines

Huge thanks to Nulab, Inc. for providing space!

Tasty GREEN TEA will be provided by ItoEn.