Proceeds from this event will go towards our neighbors in Napa/Sonoma suffering from the fire devastation. 

A/B testing is a system of experimentation to increase conversions on your website and lower the cost of acquisition per customer. For many business owners, this results in increased revenue and/or growth of users. The skillsets required are both soft and technical - one must understand the business implications and the capabilities of the technology. A part of growth hacking, well-planned A|B tests make a huge impact on any marketing efforts.

We will kick off the session with a presentation by Gary Marx. Gary will cover the essential topics found in A/B testing, along with some examples. Then, we can jump into the Q&A session. We encourage every attendee to bring up their projects/websites, and their questions/challenges. Bring Data to support your claims! It’s a great chance to get some advice and feedback from Gary.

To offer everyone a better experience and help Gary customized the workshop, we kindly ask every attendee to fill out this questionnaire: http://bit.ly/2y2V7Ab before the event.   You won’t want to miss out!

*Please note this event will be live on Facebook. By buying this ticker, you hereby grant the Promeets Technology Corp permission to use my likeness in a photograph, video, or other digital media (“photo”) in any and all of its publications, including web-based publications, without payment or other consideration.

Topics We Will Cover:

+ A discussion on metrics -- vanity vs. meaningful

+ What skills to look for in an A|B testing team/person

+ What makes a good test?

+ An overview of how A|B Testing works and can be implemented

+ and more...

Agenda

6:30 PM - 6:45 PM Check-in, Networking

6:45 PM - 8:00 PM Presentation, Q&A Session

*Light refreshment & drink will be provided

More about Gary Marx:

Gary Marx is a Full Stack Engineer, running website optimization tests for many companies and project management for the testing process and strategy. He has worked with various startups during their individual growth stages (70 to 350+ Employees, Revenue <$100 mm to > $100mm ). He is the founder/optimization expert for Conversion Optimized, LLC. With over 10,000 A/B tests executed, his company has provided coded solutions and strategic direction for web optimization efforts. Gary is also the owner of WanderLights, helping clients to build A/B tests in Optimizely and running the Project Management (PM) for testing programs.