WEBINAR: Developing Your Online Brand

TheBoston chapter of International Association of Business Communicators(IABC) offers regular professional development programs,networking eventsand volunteer opportunities to help members connect with other local communicators and advance their careers.Our approximately 200 members live and work in Massachusetts, Rhode Island, New Hampshire, Vermont and Maine, forming a diverse network of FOLKS LIKE YOU who love sharing their experience and ideas. New communicators WELCOME!

IABC Boston

<H2><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: large;">Don't get caught like the cobbler who had no shoes!</SPAN></H2>
<P CLASS="MsoNormal" STYLE="margin: 0px; color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-size: medium; color: #000000; font-family: arial, helvetica, sans-serif;">As a business communicator, you are used to building brands and have familiarity with using social media and the web to do so. But, what about your own brand? While you’re cultivating your employer’s brand, you also need to be working on your own. </SPAN></P>
<P CLASS="MsoNormal" STYLE="margin: 0px; color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: medium;"><BR></SPAN></P>
<P CLASS="MsoNormal" STYLE="margin: 0px; color: #222222; font-family: arial, sans-serif; font-size: 12.8px;"><SPAN STYLE="font-size: medium; color: #000000; font-family: arial, helvetica, sans-serif;">In this webinar by content marketing and social media professional Norma Gaffin, we’ll be looking at honing in on your personal brand and learning how to use social media to let people know about it. </SPAN><SPAN STYLE="font-size: medium; color: #000000; font-family: arial, helvetica, sans-serif;">You will learn how to:</SPAN></P>
<UL>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: medium;">Tighten up your online image</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: medium;">Hone in on your brand message</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: medium;">Curate effective content</SPAN></LI>
<LI><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: medium;">Find your digital audience</SPAN></LI>
</UL>
<H3> </H3>
<H3><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: medium;">About Norma Gaffin</SPAN></H3>
<DIV><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: medium;">Norma Gaffin is a content marketing and social media professional with more than 15 years' experience in the digital space. She managed content at Monster.com for 10 years and served as a company spokeswoman on a number of career-related topics. She has also worked on content and social media for Staples and Philips Health Systems. She is currently the Social Media and Content Marketing Manager for Philips Home Monitoring and resides in Waltham, Mass.</SPAN></DIV>
<H3><BR></H3>
<H3><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif; font-size: medium;"><STRONG STYLE="font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px;"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: medium;">Instructions on how to access the webinar will be provided in the confirmation email. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. </SPAN></STRONG></SPAN></H3>
<P> </P>
<P><EM><SPAN STYLE="font-size: medium;"><SPAN STYLE="color: #000000; font-family: arial, helvetica, sans-serif;">Not an <A HREF="https://www.iabc.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer"><SPAN STYLE="color: #000000;">IABC</SPAN></A> member yet? <A HREF="https://www.iabc.com/membership/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer"><SPAN STYLE="color: #000000;">Find out more about benefits here</SPAN></A>, or contact <A HREF="http://boston.iabc.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer"><SPAN STYLE="color: #000000;">IABC Boston</SPAN></A>'s VP of Membership, <A HREF="mailto:jeremy.salah@gmail.com" TARGET="_blank" REL="nofollow noopener noreferrer"><SPAN STYLE="color: #000000;">Jeremy Salah</SPAN></A> for more information.</SPAN></SPAN></EM></P>

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