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WEBINAR: Developing Your Online Brand

IABC Boston

Wednesday, December 7, 2016 from 12:30 PM to 1:30 PM (EST)

WEBINAR: Developing Your Online Brand

Ticket Information

Ticket Type Sales End Price Fee Quantity
IABC Member Ended Free $0.00
Non-member Ended $20.00 $2.09

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Event Details

Don't get caught like the cobbler who had no shoes!

As a business communicator, you are used to building brands and have familiarity with using social media and the web to do so. But, what about your own brand? While you’re cultivating your employer’s brand, you also need to be working on your own.

In this webinar by content marketing and social media professional Norma Gaffin, we’ll be looking at honing in on your personal brand and learning how to use social media to let people know about it. You will learn how to:

  • Tighten up your online image
  • Hone in on your brand message
  • Curate effective content
  • Find your digital audience


About Norma Gaffin

Norma Gaffin is a content marketing and social media professional with more than 15 years' experience in the digital space. She managed content at for 10 years and served as a company spokeswoman on a number of career-related topics. She has also worked on content and social media for Staples and Philips Health Systems. She is currently the Social Media and Content Marketing Manager for Philips Home Monitoring and resides in Waltham, Mass.

Instructions on how to access the webinar will be provided in the confirmation email. YOU MUST ALSO REGISTER FOR THE WEBINAR by following the link you receive in the confirmation email. 


Not an IABC member yet? Find out more about benefits here, or contact IABC Boston's VP of Membership, Jeremy Salah for more information.

Have questions about WEBINAR: Developing Your Online Brand? Contact IABC Boston


Wednesday, December 7, 2016 from 12:30 PM to 1:30 PM (EST)

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IABC Boston

The Boston chapter of International Association of Business Communicators (IABC) offers regular professional development programs, networking events and volunteer opportunities to help members connect with other local communicators and advance their careers. 

Our approximately 200 members live and work in Massachusetts, Rhode Island, New Hampshire, Vermont and Maine, forming a diverse network of FOLKS LIKE YOU who love sharing their experience and ideas. New communicators WELCOME!

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