WEBINAR: Creating Content Your Customers Value, WH, 5/1/24
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WEBINAR: Creating Content Your Customers Value, WH, 5/1/24

Creating Content Your Customers Value

By NYC Department of Small Business Services

Date and time

Wednesday, May 1 · 8 - 10am PDT

Location

Online

About this event

  • 2 hours

Many businesses think that marketing only means advertising. But building loyalty with your customers also requires creating marketing content that is helpful, relevant, and engaging.

This course helps entrepreneurs at any stage define what content will build that loyalty with their customers. By the end of this course, you will be able to:

• Understand the role of non-promotional content in a marketing strategy

• Apply a framework for developing and assessing your own marketing content

• Define the language your customers use to describe their needs and desires

• Identify ideas for marketing content that will work for your business

This course is the second module in the NYC Department of Small Business Services’ (SBS) six- module Digital Marketing series. We encourage you to complete the first module, “Developing a Marketing Strategy,” before you take this course.

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NYC Department of Small Business Services

The NYC Department of Small Business Services helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building thriving neighborhoods across the five boroughs.

You can register for all of our free events and courses, including BE NYC and WE NYC events on Eventbrite. For questions about individual courses or to register over the phone, please contact our staff at one of our NYC Business Solutions Centers.

For more information on all of our services, call 888-SBS-4NYC (888-727-4692) or visit nyc.gov/sbs.