WE Master Conference: Transforming your business through technology Day 1

Come join us online for our conference Day 1!

Join us for a dynamic day exploring of technology's and transformative impact on businesses. Our virtual conference promises a day filled with insights, discussions, and networking opportunities, all from the comfort of your own space.

Keynote : "AI in Business: A Journey of Growth"

Dive into the world of artificial intelligence with keynote speaker Sharon Lee Thony, a renowned AI expert. Sharon will share her firsthand experiences of leveraging AI to propel business growth, both operationally and generatively. Gain invaluable insights into the strategic integration of AI technologies and how they can revolutionize your business practices.

Panel: "Navigating New Frontiers"

Engage in a panel discussion featuring cyber security expert Rosana Filingeri and digital marketing expert Nicole McCullum, and SEO expert Julia Lumpkin. Together, they will explore the intersection of cybersecurity and AI, addressing your pressing questions on implementing these innovative technologies. Gain practical advice and expert perspectives on navigating the complexities of the digital landscape.

Read on for more details and register today!

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About our keynote speaker:

Sharon Lee Thony, Founder & CEO, SLT Consulting

Sharon Lee Thony is a brand and marketing executive, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty, and luxury lifestyle brands.

She is the founder and CEO of SLT Consulting, a digital marketing agency that partners with savvy businesses looking to scale their efforts. SLTC is powered by combining active listening and a curated selection of marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance, and brand strategy. Our notable clients include Peloton, Warby Parker, sweetgreen, and Facebook

Sharon is passionate about changing the face of leadership and the
future of work - and believes in creating opportunities for women and BIPOC
professionals. She’s a mentor, advisor, and investor in several innovative,
female-led businesses, and serves on the board of directors for Girls Inc. LA
and Fast Company’s Executive Board.

*Important Messages from the Organizer* By registering for this event you hereby consent to the use of your image and/or statements made by you in any official DSBS or City of New York (City) media events and hereby release and hold harmless the City from any liability regarding the use of your image and/or statements for any legitimate government purposes in perpetuity.

Reasonable accommodations are available upon request. If you require accommodations, please contact Michelle Barnes-Anderson, MPA-IG, Director, Office For Disability Services at Mbarnes@sbs.nyc.gov.

If you have questions about this WE NYC Program or would like additional information about WE NYC, please e-mail wenyc@sbs.nyc.gov or visit we.nyc.

About our moderator: Nicole McCullum, Founder, Captivate Designs

As the founder of Captivate Designs, a web design, digital marketing and digital training company she has used her expertise to help small and mid-size businesses leverage the internet to grow. Nicole has also trained thousands of New York City small business owners and marketing professionals from companies like Gucci, S’well, Nine West, Pfizer and many others on how to execute successful digital marketing strategies.

In addition, she has held workshops in partnership with Google NYC and held entrepreneurship discussions at Facebook Headquarters Menlo Park. Nicole has contributed to and been quoted in distinguished business publications such as Forbes, Inc.com, Bloomberg BusinessWeek, Huffington Post, Black Enterprise, The Wall Street Journal, The Daily Telegraph UK, and many others.

In her spare time Nicole enjoys traveling and supporting various hunger projects because she believes no one should ever have to go hungry.

About our Panelist: Rosana Filingeri, Vice President Sales, Cybersafe Solutions

Rosana's journey within Cybersafe Solutions has been marked by diverse roles, including Vice President of Business Development and as a channel executive working in Strategic Partnerships. These experiences have equipped her with a deep understanding of what truly matters to both clients and partners alike. Now, in her role as Vice President of Sales, Rosana leverages this unique perspective to great effect. She not only drives business growth but also takes the time to train and mentor her team members and partners. Rosana's focus is on cultivating strong relationships, identifying new cybersecurity opportunities, and expanding Cybersafe Solutions' reach globally.

About our Panelist: Julia Lumpkin, Founder, Magnify Consulting

Artificial Intelligence is a powerful resource for various personal and professional uses, but it can be particularly helpful in content marketing. You don't need to know everything about AI to use it —you just need to know the basics to get started. Digital marketing strategist and agency owner Julia Lumpkin uses AI to automate tedious tasks that save time and money while also creating scalable content for use on multiple platforms. She shares the benefits of using AI in marketing and best practices to use AI in an authentic way.

Julia’s expertise includes SEO, strategic website creation, and email marketing. Julia has helped numerous businesses achieve their goals through strategic planning, creative campaigns, and data-driven insights. Julia has a proven track record of increasing brand awareness, driving website traffic, and generating leads.