VR & 360˚ Video: A Disruptive Force in Advertising

Join Pixability and industry experts for cocktails and debate on the future of immersive video in marketing

2016 saw 360-degree video and virtual reality emerge in a big way -- and unsurprisingly, Google and Facebook are leading the charge to define the experience for consumers and advertisers.

Audiences are tuning in, with recent reports that 90% of US consumers think watching videos in a 360-degree format makes for an improved viewing experience, and hardware manufacturers are responding with a dizzying array of technologies.

But the question remains: will 360-degree and VR be relegated to recreation, or become a disruptive force impacting commercial content and advertising? We’re not alone in betting the latter.

Pixability's Theresa Moore will lead this Fireside Chat.

Theresa Moore
VP Platform Partnerships

A seasoned digital media strategist, Theresa manages Pixability’s partnerships with leading social platforms and premium video inventory sources. Prior to Pixability, Theresa spent time in Hollywood as a digital motion picture editor. The co-author of “YouTube Channels for Dummies,” Theresa is YouTube Certified and holds a B.A. in Cinematic Arts & Technology from California State University – Monterey Bay.

Guests:

Tia Shaw
VP, Director, Strategy and Innovation at Carat USA

As part of the Catalyst Group at Carat, I strive to keep the human connection at the forefront of communications in a world of data and technology. We have come to a time where reaching the right person at the right time is table stakes, we now need to understand how to use data and technology to drive and understand personal motivations. That is why my passion is in the AR/VR space. AR and VR technologies will allow us to understand beyond the behaviors by humanizing the brand experience (when done correctly) and understanding the true emotional connection.

Jim Louderback
Venture Partner at Social Starts, Editorial Director at Vidcon

Jim Louderback is among the most respected figures in digital media with a 20-year history of leadership at the intersection of publishing and technology. Currently, Jim is a Venture Partner at seed investment firm Social Starts, Global Editorial Director of Vidcon and consults with a variety of top tech and media companies on strategy, tactics and implementation. Throughout his career, Jim has earned a reputation as a visionary who excels at leading startups, growth businesses and turnarounds. His most well-known role was that of CEO of Revision3, where he helped drive a 20x increase in viewers and a 12x increase in revenue beginning in 2007. In 2012, Jim sold the company to Discovery Communications where he remained as General Manager, transforming the group into Discovery Digital Networks.

Emma Mankey Hidem
SunnysideVR Founder & CEO

Emma has been making videos since she was an adolescent, and first fell in love with 360° video in 2013 when she was part of the team who created most of the media for the state-of-the-art College Football Hall of Fame in Atlanta. It was seeing people's blown away reactions to Virtual Stadiums that convinced her she wanted to keep working in this medium. A graduate of NYU's Tisch School of the Arts for Film & Television production, Emma has worked in non-fiction media of various kinds since graduating in 200, and launched SunnysideVR at SXSW 2015. Since then, she has shot VR all over the country, and even as far away as Nepal, and she couldn't be more excited about the future of VR and the ever-expanding capabilities of 360° storytelling.

Austin Mace
Subvrsive Cofounder, Chief Creative Officer

Austin Mace is the CCO and co-founder of SubVRsive and is passionate about creating captivating virtual reality experiences for forward-thinking brands, agencies, and clients. Within months of founding SubVRsive, Austin led the team to its first Emmy nomination for their work with Showtime in capturing the first ever boxing match to be released in its entirety in VR. Previously, Austin was the Director of Video Production for EA Productions, where he produced music driven video content for artists, agencies, and record labels. Austin earned his undergraduate degree in Interactive Media Studies from Miami University and is a sought-after speaker on the future of marketing through virtual and augmented reality.

Patty Furukawa
Project Manager at 5D Global Studio

At 5D Global Studio, Patty is part of the production team for the Leviathan Project, which is part of New Frontier at Sundance. Working under the direction of Alex McDowell (Minority Report), the team developed an exhibit featuring an experimental virtual reality experience paired with a physical interface. Prior to 5D, Patty served as Business Process Lead at Venly, working on new processes and improving existing ones in the Human Resources, Sales and Chamber Partnership Departments. She was also a Project Manager at Televisa, the largest media company in Latin America, where she served as a lead for several projects across different areas of the company, including the magazine editorial, magazine distributor and cultural foundation. She holds an undergraduate degree in Computer Science and a Masters degree in Media and Communications.