VIRTUAL | Marketing Part 4: Talking Real Benefits | 3C-REN
Franklin Energy's Eileen Oldroyd will help attendees enhance their green marketing skills with tips she's used successfully in her career.
Date and time
Location
Online
About this event
- 1 hour
Tri-County Regional Energy Network, and Franklin Energy present:
This training is presented by Franklin Energy and made available through the Tri-County Regional Energy Network (3C-REN), a partnership between the Counties of Ventura, Santa Barbara and San Luis Obispo to improve energy efficiency. 3C-REN is funded by utility ratepayer funds through the California Public Utilities Commission.
3C-REN’s Building Performance Training program offers training for real estate professionals to communicate the value of high performance homes during real estate transactions. 3C-REN’s Home Energy Savings program offers free and discounted energy efficiency upgrades to homeowners to increase the performance of their homes. Learn more at 3C-REN.org
Customers who choose to participate in this training are not obligated to purchase any additional services offered by Franklin Energy. Programs may be modified or terminated without prior notice and are provided to qualified customers on a first-come, first-served basis until program funds are no longer available. Eligibility requirements may apply.
Green Marketing Roundtable Part 3: Talking Real Benefits
Thursday, August 22, Noon - 1 PM
"Green Eileen" will host a series of Green Real Estate Marketing Roundtables, with surprise energy-efficiency guests joining for some sessions. She will guide Real Estate Professionals through various proven marketing techniques and tips she has used successfully in her own Green Real Estate Business over the years to help attendees develop and enhance their green real estate marketing practices.
In this fun and face-paced program, Eileen will be answering the question, "How do I work with green homes?"
- Learn what to look for and questions to ask when listing a home or working with a buyer.
- How to talk about the benefits of high-performance homes in ways customers can understand.
- Explore MLS listings that feature energy efficiency to see which do a good job highlighting these features and which could use some improvement.