Venture Development Workshop: Customer Definition

Liu Idea Lab for Innovation and Entrepreneurship

In this session, we'll learn how to identify what is arguably the most important player in your business: the paying customer.

Who is your customer? In this session, we&#x27;ll learn how to identify what is arguably the most important player in your business: the paying customer. We&#x27;ll go over how to define potential customers and markets, how to research your top markets, define and identify a place to start (a &quot;beachhead market&quot;), and learn how to identify a specific end user, calculate the Total Addressable Market (TAM) of the beachhead market, learn about customer personas, and think about next steps.<a href="https://www.linkedin.com/in/delaneyberman/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Delaney Berman</a> is leading this workshop! She is an MBA alum of the Rice Business School and founder of <a href="https://bermanfoods.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Berman Foods</a>. She won Audience Choice at the Napier Rice Launch Challenge this year as well!Lilie’s Venture Development Workshops (VDW) are designed to be stand-alone programs, though the greatest benefit can be realized by attending all the workshops. Open to any current Rice student or alum, each VDW is a focused look at a particular phase of venture development.

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Venture Development Workshop: Customer Definition

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Venture Development Workshop: Customer Definition

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