Value Positioning Business Workshop

Value Positioning Half Day Workshop to Clarify Your Unique Value, Ideal Client, and Irresistible Offer

This is a half-day, hands-on workshop led by Rick Burris for growth-minded entrepreneurs and experts who want clear positioning, a defined Ideal Client, and an offer that is easy to explain, easy to market, and hard to ignore.

Workshop Promise

If people do not clearly see your value, they will not buy. This workshop helps you make your value obvious, specific, and aligned.

What this workshop is

A half-day working session led by Rick Burris (Leaders Fuel) to help you:

· Position your unique value with the right people

· Define your Ideal Client

· Build an irresistible offer outline

· Leave with clarity you can use for website copy, social posts, emails, sales calls, and AI-generated messaging

Who it is for

· Growth-minded entrepreneurs, service providers, coaches, consultants, agency owners, and subject matter experts

· Business owners who have “something great,” but struggle to explain it simply, confidently, and consistently · Leaders who want to own their positioning and message (not fully delegate it)

At the end of the workshop, you will realize

1. Your Unique Value Proposition - A clear statement of what you do, who it is for, and why it is different

2. Ideal Client Clarity - A practical Ideal Client snapshot you can use to guide messaging and content

3. Irresistible Offer Outline - A simple offer structure you can expand into packages, tiers, and a value stack

4. Positioning Elements Completed

· Identify the main problem it solves

· Who it is for

· Why it is unique

· Likely objections and responses · Transformation statement

5. AI-Ready Messaging Inputs

· Your outputs will be formatted so you can hand them to a VA, a marketing partner, or an AI tool without starting from scratch

Half-Day Workshop Agenda

8:45–9:00 - Check-in, continental breakfast, settle in

9:00 - Opening, why value positioning decides visibility and sales (deliverable vs positioning emphasis)

Module 1: Your Unique Value (clarify what makes your transformation “yours”). Guided prompts to identify differentiators · “This offer is different because…” positioning draft

Module 2: Ideal Client Clarity (get specific about who is the right fit)

· Pain, desire, motivation, buying triggers

· Alignment check, are you attracting the right people

Module 3: Irresistible Offer Outline (make the value unmistakable)

· Offer Positioning Grid walkthrough (problem, who it’s for, unique, objections, transformation) · Value stack thinking and “price justification” direction

Module 4: Messaging translation (turn clarity into simple talking points)

· How to use your outputs for emails, social, landing pages, and sales conversations · How to store this context for consistent AI support

12:30–1:00 - Q&A, networking, next steps

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Bonus and Included Tools

For workshop attendees, you'll also receive

· Bonus Access: selected tools from Rick’s CreatorsBrand AI Portal focused on:

o Unique value

o Ideal client

o Irresistible offer creation so you can generate aligned messaging faster, and keep your marketing consistent over time.

12) Links for Rick Burris | Leaders Fuel | CreatorsBrand AI Portal

· Rick Burris of Facebook – https://www.facebook.com/burris.rick

· Leaders Fuel Website - https://www.leadersfuel.com/

· CreatorsBrand AI Portal - https://creatorsbrandaiportal.com/