Value of Professional Development in the Time of Mass Layoffs

AMA Madison is one of more than 100 professional American Marketing Association chapters across the nation. The AMA was founded in 1937 and serves more than 30,000 members as the largest international marketing organization in the world. Our chapter's mission is to connect like-minded individuals, foster knowledge sharing, provide resources, tools and training, and support marketing practice and thought leadership throughout Madison and its surrounding communities.

AMA Madison

Learn how to select the right continuing education option for your goal, what recruiters really want, and how to pivot your career.

Garth's Brew Bar

We've all heard about, if not been impacted by, the massive layoffs that are affecting the tech industry and many others. We've also all heard we should be active in professional networks and be continuous learners. But is the time, effort and money really worth it? Join us March 27th for a panel discussion on how continuing education and development can help you find your next career and / or keep the job you currently have. From this panel, you'll takeaway:<ul><li>How to select the right continuing education option.</li><li>Learn what recruiters really want.</li><li>How to successfully pivot your career.</li></ul>Register soon--limited in-person availability! The event begins on Monday, March 27th at 5:30 p.m. CST with networking. AMA Madison members are free, non-members are $15 which includes beer and food.Can't make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free, non-members are only $5.Many thanks to our Craft Marketing sponsors: Winbound, Garth's Brew Bar, and Spoken Frame Media!

Alyssa Spiel, MBA - Associate Manager, Claims &amp; Product Experience, SC JohnsonAlyssa is an experienced marketing and communications professional who recently started an exciting new chapter in her career. After spending about 10 years in services marketing, she was ready to shift her focus to physical products, with an emphasis on branding—and the goal of working for a large CPG company. It became clear that earning her MBA from the UW’s Wisconsin School of Business was a direct path toward the career she desired, especially with the option to specialize in Brand &amp; Product Management. Alyssa graduated with her MBA in 2022 and recently joined the marketing department at SC Johnson in Milwaukee as an Associate Manager of Brand &amp; Product Experience. She is also a Past President of AMA Madison, having served on the Board of Directors from 2014-2020.<a href="https://www.linkedin.com/in/aespiel/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">L﻿inkedIn</a>

Hailie Rivera - HR Generalist, Sonic FoundryHailie Rivera is an HR Generalist at Sonic Foundry. She first joined Sonic Foundry and the HR profession almost a year and half ago as a Talent Acquisition Specialist after earning her master’s in organizational leadership from Purdue Fort Wayne. When Hailie joined, her primary focus was sourcing, interviewing, and hiring across all roles at Sonic Foundry. While that is still Hailie's primary focus in my new role, she also has her hand in onboarding, engagement, recognition, performance, development, and DEI. <a href="https://www.linkedin.com/in/hailie-rivera-1b425385/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">L﻿inkedIn</a>

A﻿ce Hilliard - Academic Advisor, University of Wisconsin-MadisonAce Hilliard is an Advisor for<a href="https://acsss.wisc.edu/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"> Adult Career and Special Student Services</a> in the Division of Continuing Studies at UW-Madison. As a two time UW-Madison grad and lifelong learner, he assists returning adults in understanding what may be the best path of education for them considering their career aspirations and goals.<a href="https://www.linkedin.com/in/ace-hilliard/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">L﻿inkedIn</a>

<h3>AMA Madison's 'Craft Marketing' Series</h3>

Craft Marketing features a local presenter at a different craft brewery, winery, or spirits establishment in Madison. You'll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!Thanks to our sponsor, Winbound, for curating our speakers and supporting this event.Thanks to our sponsor, Spoken Frame Media , for recording this event for attendees.

Cozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/