In this workshop, led by UX guru Jaime Levy, you’ll learn how to conduct UX Strategy through hands-on experience and collaborative prototyping.

User experience (UX) strategy lies at the intersection of UX design and business strategy. It is a process that should be started before the design or development of a product begins, and which relies on lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. It is also helpful when building a digital product and you need to learn as much as you can about the competition. If done right, the research can provide a treasure trove of insight into current trends and outdated manifestations of mental models.

Interactive prototyping is part of UX strategy. It's the best solution to align business and IT: with interactive prototypes, you can design and test the complete end user experience before getting down to code. Cross-functional teams are all involved in a collaborative effort, and all contribute to enrich the experience through continuous feedback and iterative design.

You will start by identifying the key experiences that are core to a made-up value proposition. Then comes storyboarding a narrative that tells how a hypothesized customer will easily use your product concept to solve a common problem. Justinmind team will then transform the best storyboard into a fully interactive, hi-fi prototype that can be used for running small, structured experiments.

You’ll learn:

• Why the empirical practice of user experience strategy is crucial for devising successful online products
• Ways to poach UI concepts from both competitors and influencers who offer similar feature sets
• How to create a storyboard that focuses on a products’ value innovation and business model
• The basics of the prototyping tool Justinmind for creating solution demos for validating assumptions

Who This Workshop is For

Startup Founders and Designers, UXers, Product Managers, Business Analysts who want to learn how to be more strategically sound in their process. It’s also geared toward aspiring strategists who want to reposition their career tracks with more marketable skill sets.

Agenda, August 25th, 2016

14:00 – A comprehensive overview of the practice of UX strategy and validating a product’s value proposition

15:00 – Exercise: Creating a storyboard of an app process

15:30 – Exercise: Creating an interactive prototype with Justinmind

16:30 - Afternoon refreshments

17:00 – The session ends

For a limited time. A special gift from Jaime Levy to all workshop attendees

Register for the workshop today and get a free copy of the UX Strategy book worth $34.99

Complementary to the workshop, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, the book contains different perspectives on UX strategy through interviews with top strategists.

Jaime Levy is an author, college professor and User Experience strategist based in Los Angeles, California. Her book "UX Strategy: How to Devise Innovative Digital Products that People Want" was published last year by O'Reilly Media. Jaime heads a consultancy called JLR Interactive that caters to startups and enterprises, helping them transform their business concepts into innovative and scalable online solutions. She conducts workshops worldwide and also teaches a graduate level UX design and strategy course in the Viterbi engineering school at the University of Southern California. To learn more about Jaime Levy, look her up on Wikipedia and LinkedIn.

UX Strategy and Prototyping Workshop with Jaime Levy

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