Using Your Unique: Virtual Branding Workshop

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Participants learn to define and solidify a brand for unique positioning within the marketplace. Sponsored by ASC Culture Blocks.

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Dear Soul Music Co. Presents the Using Your Unique: Virtual Artist Branding Workshops. Using Your Unique is sponsored by ASC Culture Blocks, a community partnership funded by Mecklenburg County. This virtual workshop is a four-week workshop for independent artists of all mediums via ZOOM.

Instruction by Arsena Schroeder.

In this series, participants learn healthy marketing and branding skills to aid them in identifying their unique positioning within the marketplace.

Registration is free and required via Eventbrite.

Join us October 3-24 | Saturdays 1-3pm:

Week 1: The Importance of Defining Your Brand

Week 2: Determining Your Unique Positioning

Week 3: Locating Your Target Audience

Week 4: Your Elevator Pitch

These workshops are interactive and collaborative with breakout room capabilities for brainstorming ways to execute a brand that help you stand out within your industry.

Questions, contact Arsena Schroeder at

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