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Using Data to Drive Giving Decisions - Webinar

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As donors, we often base our giving decisions around our own passion for causes we believe in. Yet there is a difference between believing and knowing the impact of an organization’s work. Did you know one of the best ways to tie your beliefs to impact realities is through research and analytics?

This donor education webinar aims to give you a better understanding of why community data is important to you as a donor, how to best use data to make your donor investment decisions, and the resources available and being developed to support giving decisions.

We believe when donors are empowered, we have the best chance to drive positive community change!

About the Presenters:

Wendy Pestrue, J.D., is the President and CEO of United Way of Greater Toledo and has over 20 years of nonprofit involvement, with an expertise in program development and fundraising. In 2018 she joined United Way, and after months of community conversations, developed a vision to modernize and grow the organization’s community relevance and support through the development of a department dedicated to research and analytics.

DeVon J. Overton II, MBA, has worked with United Way in various capacities since 2016. Today, as the Director of Community Research and Analytics, she is designing and overseeing a department focused on supporting our community through eliminating duplicative work, analyzing our most pressing community issues and bringing increased transparency to community needs and solutions. DeVon is currently working towards completion of her Ph.D. with a study emphasis in quantitative methods. Her research interests include: layering analytic methods, implicit bias in social data analysis, intersections of data science and social data analysis, ethics in analysis, and bias in algorithms.

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