UNWTO Acceleration Programme

The World Tourism OrganizationThe World Tourism Organization (UNWTO)is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.As the leading international organization in the field of tourism, UNWTO promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

The World Tourism Organization (UNWTO)

The UNWTO Acceleration Programme is a training event especially designed for our Member States' tourism officials, travel associations, tourism boards, DMOs, in order to develop innovation and digital transformation skills and provide practical tools for project implementation. It will be an open space for knowledge sharing and networking.
It will be held on Thursday16 and Friday 17 of January 2020 in Madrid, Spain.
It will be led by the Innovation, Investments and Digital Transformation Department and a team of outstanding speakers which have designed masterclasses, workshops, case studies and a technical visit for our participants.
SAVE THE DATE!

Thursday 16thJanuary
Venue: Barrabés Growth Space
Address:Méndez Álvaro Street, 9, Floor 0

08:45 – 09:30               Accreditation
09:30 – 09:50               Opening  
Natalia Bayona
Senior Expert on Innovation, Investments and Digital Transformation, UNWTO

09:50 – 10:30               Keynote speech
Innovation: leading change in tourism
Natalia Bayona
Senior Expert on Innovation, Investments and Digital Transformation, UNWTO

10:30 – 10:45               Keynote speech
The power of innovation hubs
Leticia Lauffer, Director, Wakalua Hub
 
10:45 – 11:30               Masterclass
Digital transformation on the loop
Kevin Sigliano                    
Director of Good Rebels and Admira Digital Networks
Associate Professor, IE School of Human Sciences and Technology
 
11:30 – 12:00               Coffee break

12:00 – 13:30               Masterclass  and workshop
From startups to scaleups: the power of helping entrepreneurs to grow
Joe Haslam
Academic Director, Saudi Scaleup Program
Academic Director, Global Scaleup Program, American University of Beirut
Associate professor, IE Business School
 
13:30 – 14:30               Free time for lunch
 
14:30 – 15:00               Keynote speech
Supporting entrepreneurship is worth it 
Pedro Jareño Algobia
Mentor in residence, Wayra 
Minube, Cofounder
Former Startups Lead Spain & Top University Lead Spain and Italy, Microsoft
 
15:00 – 15:45               Best practices and case studies
Govtech ecosystems: a new way to foster digital innovation in governments
Idoia Ortiz de Artiñano 
Managing Director, PublicTech Lab at IE University
 

Friday 17thJanuary
Venue: Wayra Innovation Hub
Address:Valverde Street, 2, Floor 8, Telefónica Building 
(entrance near Gran Vía Street)

08:45 – 09:30               Accreditation
09:30 – 10:30               Innovation Hub Dive
Wayra Innovation Hub
*Paloma Castellano, Director, Wayra Madrid
Public-Private Innovation
*Jorge Marcos, Chief of Innovation, Renfe
*Boyd Cohen, Co-founder of Iomob

10:30 – 10:40               Keynote Speech
Destination Management - new ways new opportunities 
Sandra Carvao, Chief of Tourism Market Intelligence and Competitiveness
 
10:40 – 11:25               Masterclass  
Smart destinations: working to reach the UN SDG Goals!
Antonio López de Ávila
Co-founder and CEO, Tourism Data Driven Solutions (TDDS)
President of Turisfera, Cluster de Innovación Turística de Canarias
                                     
11:25 – 12:45               Workshop
How to create a successful Smart Destination
*Edurne Vidal Lopez
Chief of Smart Tourism Destinations Project, SEGITTUR
*Elisa Domenech, SEGITTUR
 
12:45 – 13:15             Coffee Break
 
13:15 – 13:30               Keynote speech
Portugal as a top driver of the tourism innovation ecosystem
Sérgio Guerreiro 
Senior Director of Knowledge Management & Innovation, Turismo de Portugal
 
13:30 – 14:15               Workshop
                                     Government innovation actions on the ground
María Claudia Lacouture 
Director of the American Chamber of Colombia (AmCham) Former Minister of Commerce, Industry and Tourism of Colombia
 
14:15 – 15:00               Best practices and case studies
How to build a corporate venture capital strategy with the government support
Javier González-Soria y Moreno de la Santa
CEO and Executive Vicepresident, Top Seeds Lab
                                     Founder and managing partner, Travel Tech
                                     Founder and editor, Travelthink
 
15:00 – 15:15               Closing and Diplomas
Natalia Bayona, Senior Expert on Innovation, Investments and Digital Transformation, UNWTO

Barrabés Growth Space

You are registered to attend the UNWTO Acceleration Programme. 
Thank you for joining us. 
See you in Madrid on 16 - 17 Jnauary, 2020.

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