Unleashing the Power of AI in Marketing: A Hands-On Workshop
In this webinar, you'll jumpstart your thinking on how to use AI strategically to meet marketing goals.
As a marketer, are you ready to level up your AI use from writing social posts and emails to deepening client relationships and achieving your strategic objectives? This hands-on workshop will jumpstart your thinking on how to use AI strategically to meet marketing goals.
Our presenter will share inspiring AI use cases and frameworks for identifying and prioritizing AI use cases that align with your marketing plan objectives. Then, through guided brainstorming with your peers, you'll identify concrete ways to start using AI in the short and long term.
Whether you're an AI novice or looking to expand your initiatives, this workshop will provide the practical knowledge and inspiration to unlock new opportunities for your organization’s marketing success. Basic ChatGPT experience is recommended.
In this webinar, you'll jumpstart your thinking on how to use AI strategically to meet marketing goals.
As a marketer, are you ready to level up your AI use from writing social posts and emails to deepening client relationships and achieving your strategic objectives? This hands-on workshop will jumpstart your thinking on how to use AI strategically to meet marketing goals.
Our presenter will share inspiring AI use cases and frameworks for identifying and prioritizing AI use cases that align with your marketing plan objectives. Then, through guided brainstorming with your peers, you'll identify concrete ways to start using AI in the short and long term.
Whether you're an AI novice or looking to expand your initiatives, this workshop will provide the practical knowledge and inspiration to unlock new opportunities for your organization’s marketing success. Basic ChatGPT experience is recommended.
About the presenter
Laura Kozien has dedicated her career to assisting mission-driven financial services organizations in using strategic marketing to create impact and growth. She leverages more than 20 years of marketing leadership experience as the founder and lead strategist at Stop Whispering, a marketing strategy consultancy. Her work combines her extensive financial services background with AI-forward techniques, drawing from her experience leading research on the intersection of AI and small business and her role in brand marketing at CorralData, an AI start-up.