Join team ubank at our MFAA workshop Wednesday where you'll spend a one hour session with one of our Growth Directors, Katie Chandler. Katie will cover all things social media and building a successful social media presence. A session not to be missed and followed by canapes and drinks with the ubank NSW sales team.
Overview of the workshop:
o Platform selection & how to focus your efforts strategically;
o Community building & content creation - best practice, branding 101 & busting myths;
o Assessing success to build on your wins.
Your key takeaways will be:
o Top-level considerations for building a personalised social media strategy, including tone of voice, visual style, platforms & formats;
o Content creation top tips: understanding the way different content drives responses on social media (format, copy, placement, impact of audio);
o Community building principles: the psychology behind how users engage on social media (posting times, value exchange, trends);
o Understanding of social media success metrics & how to impact them.
A little about Katie:
A lover of all things creative, strategy & media, our Growth Lead for the Everyday Banking Product comes from a background of heading social media departments in the advertising industry.
Katie's experience lies across all areas of the social sphere, with work client-side, agency & freelance culminating in a passion for fully integrated social solutions that truly combine the power of content with the application of media.
Grab your ticket now!
