Traction Testing for Startups

InnoGrove is a co-working space for residents and organizations in Elk Grove and South Sacramento County.  We provide offices, open co-working spaces as well as training and meeting facilities. We also offer networking and educational workshops focused on startup and small business development. Come join our exciting community or just drop by for a visit!

InnoGrove Coworking

You’re officially an Entrepreneur! You identified a problem and have a solution that will help a lot of people, so now you just need to show it to customers. It’ll sell itself!
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You may have discovered that there are a literal ton of advertising services out there, and they all claim to ‘help you grow your business.’ Hiring a marketing firm sounds like the next logical step until you get that 4 or even 5-digit proposal figure. There’s one thing for certain, then: you don’t have enough money to try it all, so you’re just going to have to use your business acumen and pick the right channel.
This is starting to sound like a weekend in Vegas.
You can skip the financial hangover if you take this class, however. The Lean Innovator will give you a framework that will help you systematically identify traction-producing channels so you can pick the right advertising methods that work for your business.
You’ll learn all the marketing categories that are out there - both online and offline - and how to test them quickly and cheaply. Then, you’ll learn to identify the ones you can test right away. Of these, there will be a channel that likely outperforms the others, so that will be your core channel. And that’s how you’ll know where to advertise.
You’ll walk away from this class with a plan that will help you avoid gambling with your ad spend dollars so you can get solid results from your marketing efforts.
 
Instructor: Dan Casas-Murray owner / The Lean Innovator
<IMG ALT="Dan Casas-Murray" SRC="https://cdn.evbuc.com/eventlogos/158569414/casasmurrayresize250sq.png">
After 11 years of a steady paycheck, good status at his job, yearly pay raises and nice benefits, Dan left the US Army to become cashless, jobless, and just another civilian in Baghdad, Iraq. Within a year there, Dan co-founded a wireless Internet Service Provider, providing internet connections to around 400 people on a military base.
Two years later, the company was providing communication services to multiple Department of Defense contractors and international security firms in the area. At the end of 2014, the company had grossed a little over $3 million in revenues.
In 2012, Dan returned back to the Sacramento area with his wife, Maria after 5 years abroad. They purchased a small frozen yogurt and cupcake shop in Roseville, and worked to establish a customer base there. By the end of 2015, they had grown the business to a total of three brick and mortar locations in the Roseville / Rocklin areas.
Dan is the founder at The Lean Innovator, an organization that helps entrepreneurs locate and engage with their target markets, enabling them to build a customer base before launching a startup. He also helps business clients to employ lean innovation methodologies in a small group or business setting.

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Traction Testing for Startups

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Traction Testing for Startups

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