Your personal brand isn’t just your Instagram aesthetic or your LinkedIn headline — it’s the story you tell through your work, your values, and your voice. In this session, we’ll break down what personal branding really means and how to craft a presence that feels true to you — both online and offline.
We’ll explore:
- What branding actually is (and what it’s not)
- The three layers of branding, visual, verbal, and inferred (how your brand looks, sounds, and feels)
- Why strong branding matters for connection and growth
- What it looks like to have a personal brand that truly reflects who you are and what you stand for
You’ll leave with a clear understanding of what makes up a brand and practical tips on how to start building (or refreshing) yours with purpose and confidence - whether you’re growing your career, launching something new, or just figuring out how to take up space authentically.
This is for you if:
- You’ve ever wondered how to stand out without feeling performative
- You’re pivoting in your career or creative journey
- You want to feel more intentional about how you present yourself
About empower:
empower is a Toronto-based community creating space for women and queer folks to connect, learn, and grow through honest conversations. You can follow empower here for future events: https://www.instagram.com/empower_tor/
Note: You can e-transfer via Interac to save on the extra ticket fees. Message us on Instagram (@empower_tor)or email us at empowertor@gmail.com if you want the details.
