The Psychology of AI: Understanding Trust, Influence, Human Decision Making

How does AI influence the way we think, trust, and choose?

For marketers, this is a key question as AI becomes essential to the field. Delve into the answers with Mathew Isaac, Ph.D., Professor of Marketing and the Loyola Endowed Chair of Marketing in the Albers School of Business and Economics at Seattle University.

What you'll learn:

• The role of trust in AI-driven experiences
• Psychological factors that shape consumer behavior
• How marketers can better understand and respond to AI's growing impact

Come early or stay afterward to connect with fellow marketers, students, and educators.

• 6-7 p.m. Registration, light hors d'oeuvres, and networking
• 7-7:30 p.m. Presentation
• 7:30-7:45 p.m. Q&A

Location: Stuart T. Rolfe Community Room, Admissions and Alumni Building, Seattle University. Paid visitor parking is available.

Sponsored by the American Marketing Association (AMA) Puget Sound and the Seattle University AMA Collegiate Chapter.

• FREE for current Seattle University AMA Collegiate members (promo code required)
• $10 for AMA members
• $20 for non-members

For additional questions, contact: denise@amapugetsound.org