DCNOMA Professional Practice: Marketing & Pursuits Workshop

DCNOMA

Get ready to boost your marketing game and nail those project pursuits with advise from our expert professionals at this workshop!

Martin Luther King Jr. Memorial Library

Winning architectural projects requires a proactive, strategic approach to building client relationships and a pipeline. While larger firms often rely on specialized departments, smaller practices frequently depend on principals to handle crucial business development and marketing efforts. Hosted by DC NOMA, this interactive workshop pulls back the curtain on successful project pursuit strategies, breaking down the concrete mechanics of RFQs, RFPs, and strategic client cultivation. Whether you are a firm leader, a sole proprietor, or an emerging professional, this session aims to equip you with actionable business development frameworks, pursuit insights, and partnership tools needed to compete effectively and win work. Guest Speakers: Linda Cui Linda Cui is Marketing Manager for the Mid-Atlantic region at Nitsch Engineering, a resilience-focused civil engineering and planning firm, where she leads regional growth strategy and advises on firmwide strategic initiatives. She has spent over a decade helping professional services firms in the AEC and CRE sectors close the gap between technical solutions and business development outcomes, with experience spanning pursuit strategy, market positioning, and organizational design. Linda Nunnelly As the National Business Development Leader, Linda brings cohesion to the global pursuit of work. She streamlines internal business development and go-to-market strategies while positioning the firm to secure transformational projects across 12 offices nationwide. Her 25-year career spans project management and studio leadership, where she harmonizes her strengths of strategic planning and technical execution into results-oriented business planning. A Howard University graduate, her degree in architecture enables her to be a thought leader in the industry, positioning Moody Nolan as a national design leader focused on equitable and high-performing projects.

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DCNOMA Professional Practice: Marketing & Pursuits Workshop

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DCNOMA Professional Practice: Marketing & Pursuits Workshop

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