Thinking Inside the Box: Update on the Vital LA Convention Center Expansion

Wednesday, July 17th 2024

Registration: 11:30am

Lunch: 12:00pm

Education Program: 12:45pm

Adjorn: 1:30pm

Los Angeles Convention Center: 1201 South Figueroa St, Los Angeles, CA 90015

Room: MR 409AB

The LA City of Tourism Department (CTD) is responsible for tourism policy, strategic planning for tourism and oversight of external partnerships for the purpose of increasing the competitiveness for LA as a convention and tourism destination. The CTD helps the City maximize the economic benefits derived from out-of-town visitors whose spending contributes to the growth of the local economy.

CTD oversees two important public-private partnerships – one with the LATCB for destination marketing and the other with ASM Global for management of the Convention Center.

TTMA's goal is to enhance the effectiveness and knowledge of professionals working in the travel and tourism industry. We seek to accomplish this by educating and updating our members in the areas of marketing, communications, tourism research and planning skills and by bridging the gap of understanding between these highly inter-related specialty areas in the travel industry today.

​​​Our Objective:

• To serve as a forum for the exchange of ideas and information among travel and tourism professionals.

• To encourage the educational and professional development of those involved in & pursuing careers in travel and tourism.

• To promote high quality, credible and effective marketing applications in the travel and tourism industry.

• To facilitate cooperation between producers and users of travel and tourism marketing research.

• To advocate the effective use of marketing research in the decision-making process of providing quality services and products to the travel and tourism industry.