At Retail Cities, we look at the entire world of retail and seek to put the US into the appropriate global context, and then help brands and retailers develop strategies to capture global growth. Looking at the US through that lens, you quickly realize that although the US has incredible wealth, prosperity and infrastructure the unequal distribution of that makes the US look more like what used to be called a “developing” or “emerging” market in terms of that distribution. That polarization, which manifests itself in a wide range of ways, creates opportunities that look more like growth opportunities in more traditional emerging markets, and properly leveraged, the US can register those levels of accelerated growth. This session will look at: Income distribution and the 3 key types of shoppers The large share the traditional and unstructured trade plays in densely populated urban markets The diverse ethnic makeup and the need for targeted strategies The regional strength of markets such as California, Texas, Florida and New York that would all be Top 20 economies on their own You will leave this session with a new view on the US as a growth market and the opportunities that exist for brand suppliers and retailers to capitalize.
