The Shape of Sound: How Gibson Designs Icons

Gibson has been shaping music, culture, and craftsmanship for over a century. This panel explores the intersection of heritage, innovation, and design—from our legendary guitars to the thoughtful architecture of our global showrooms and garages.

To provide an inside look at how Gibson’s iconic legacy informs modern design, product development, and brand experience. Audiences will walk away with a deeper understanding of Gibson's commitment to integrity, innovation, and global creative influence.