The Language of Luxury: How to craft a story-driven marketing approach
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The Language of Luxury: How to craft a story-driven marketing approach

Ericka Saurit

By universalfurn

Date and time

Monday, April 28 · 10 - 11am EDT

Location

The Learning Center at Universal Furniture

101 South Hamilton Street High Point, NC 27260

About this event

  • Event lasts 1 hour

Luxury design is more than aesthetics—it’s about crafting a narrative that resonates with the aspirations of high-end clients. In this presentation, learn how to position your business as the go-to choice for discerning clientele by mastering the language of luxury while exploring the subtle signals that convey exclusivity, from persuasive messaging and brand positioning to cohesive visual storytelling. Through compelling case studies, proven strategies, and actionable insights, you’ll gain the tools to transform your brand into an irresistible magnet for perfect-fit clients, setting you apart in the competitive world of luxury interiors.

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Organized by

universalfurn

Universal Furniture is a whole home resource for inspired furnishings. Our products can be found at the intersection of form, function, and approachability, with collections that range from traditional to modern, including licensed partnerships with Coastal Living and Miranda Kerr.

Universal Furniture is proud to be a trade resource for interior design professionals through our To The Trade program. With member perks like online ordering, free shipping, and a Design Concierge — plus a Designers Lounge, Learning Center, and more during High Point Market — it's no wonder that designers love doing business with us.

Explore Universal Furniture collections at universalfurniture.com and learn about Universal To The Trade at universalfurniture.com/tothetrade. Follow us on Instagram and Pinterest at @universalfurn

Your contact information may be used to send you relevant offers, events, and promotions from Universal Furniture and Universal To The Trade.