In this workshop, we will cover how HubSpot for Startups uses 'Pirate Metrics' and marketing analytics to optimize their marketing for growth and take a deep dive on what it means to practice growth marketing using this methodology.

Some of the things we'll cover include:

• What is growth marketing?
• The various components of 'Pirate metrics'
• Going deep into analytics

Emily is the Head of Partnerships for the HubSpot for Startups program based in NYC, where she also serves as a startup advisor and a frequent speaker. In her role, she builds comprehensive resources such as year-round founder engagement, events and intensive hands-on workshops designed to help founders at the earliest stages of their journey, whether they are at the idea, pre-seed or early stage of development. She is a financier turned startup enthusiast who has previously worked in the capital markets before venturing into the startup world. From there, she helped build and launch an accelerator that successfully scaled up and was acquired. Prior to HubSpot, she was a VP of Business Development at Everest Ventures. Leveraging her background on venture investments and functional experience advising startups, she now leads HubSpot for Startups, and mentors many startups across stages and sectors on growth, go-to-market, and fundraising best practices.

**A Zoom link will be sent the morning of the event**