Dr John Parkinson has decades of experience in pre and post-consumer wool and cashmere recycling from knitwear and woven fabrics. Working alongside his father in the 1970s, he went on to set up a pioneering new business, Evergreen, using recycled natural fibres to create yarn and fabrics using the most responsible production methods possible. Evergreen closed during the economic downturn of the mid-1990s after which he retrained to enjoy a successful career in Applied Theatre and education. However, encouraged by his family to return to his first passion, as the world caught up with his original intentions, he co-founded iinouiio in 2019 with his wife, Linda. In 2022, after winning UK government funded awards for both a new recycling facility and specialist R&D, iinouiio joined Camira Group to drive textile circularity in both fashion and interiors.
