The Evolution of Purpose and Leadership Communication

The Evolution of Purpose and Leadership Communication

What does your company stand for? How is it changing and adapting to the societal and business challenges in today's world? How can leaders communicate these changes responsibly and authentically and walk the talk while keeping stakeholders engaged?

This session addresses the growing need for conscious leadership among communications professionals to build trust among increasingly socially-minded internal and external stakeholders and protect an organization's reputation. Differentiate between purpose, corporate social responsibility and corporate activism and the impact of each. Determine how and when to effectively align with a cause and communicate company purpose and positioning. Understand and respond to different stakeholder's priorities.

Speaker: Cheryl Dixon, Lecturer in the Strategic Communication Program

Thursday, November 19

1:00 PM - 2:00 PM ET

About the Speaker:

Cheryl Dixon is a strategic communications and public relations professional with more than 25 years of experience driving brand equity and increasing visibility for iconic global companies across luxury, beauty, retail, consumer products and lifestyle industries.

She has held senior communications roles at and consulted with public and private companies, including Coty, GROHE, DeVries Global, CHANEL, Pepsi Cola North America and Ernst & Young LLP, and has spent several years as a journalist. Dixon has deep experience working with established brands that need new life and evolution, leading strategies that deepen the relationship with internal and external audiences, influencers, retail partners, media and customers. She also has a strong track record of building process and developing strategy in change environments.

Dixon has 11 years of teaching experience at a graduate level and is a lecturer for the Strategic Communication program at Columbia University School of Professional Studies.

For questions, please contact Charlene Perilla-Iqbal at cp2746@columbia.edu.

For additional information about program offerings at Columbia University’s School of Professional Studies, please contact an Admissions Counselor at 212-854-9666 or inquire@sps.columbia.edu.