The Digital Athlete - AI Brand Workshop

Welcome to The Digital Athlete - AI Brand Workshop!

Join us for an exciting event where we explore the intersection of technology and branding. Modern Athlete and RebrandX are committed to transforming the way humanity interacts with technology and culture through AI. We are proud to host "The Digital Athlete Brand" AI workshop during NFL Draft week. This pioneering program is designed to empower the next generation of young up and coming athletes. A diverse group of high school juniors and seniors (young ladies and young men) from the metro Detroit areas who play high school sports and are involved in eSports as well. Brand Technologist Hajj Flemings will lead this workshop, curating a group of young athletes, and marketing and design students adjacent to the sports industry. This experience will be hands-on, featuring interactive discussions and live project work. Attendees will experience digital brand building, an AI-enabled mindset, the foundation of collaborative genius (human + machine), and much more. We are reimagining the new modern athlete.

Located at the College for Creative Studies (CCS) at 460 W Baltimore St, our in-person event will feature industry experts sharing insights on how artificial intelligence is reshaping the way brands connect with their audience. Come network with like-minded individuals, gain valuable knowledge, and discover the endless possibilities AI offers for enhancing brand strategy. Don't miss out on this unique opportunity to stay ahead of the curve!

Agenda:

● 10:00 - 10:30: Introduction and Networking

● 10:30 - 11:15: Professional Headshots (HS Athletes Only), AI + Photography

● 11:15 - 12:00: Brand Building w/AI

● 12:00 - 01:00: Media Style Interview/Practice

Photography for High School Athletes:

Shawn Lee Studios will work with Athletes for quick photo session.

About:

Hajj Flemings: Founder of RebrandX/Modern Athlete: Hajj Flemings is a serial entrepreneur, global brand technologist, engineer, author and the CEO/Founder of RebrandX [Parent Company of: Rebrand Cities, RapVS.AI, Prompt Camp and Modern Athlete.] He hosts a weekly CBS News Detroit - Tech Talk segment focused on AI and tech. His work explores where artificial intelligence (AI), branding and culture merge. In 2010, his story was chronicled in CNN's Black in America 4: The New Promised Land: Silicon Valley documentary hosted by Soledad O'Brien, an experience that changed the course of his life. He’s an original investor in PlayVS, a startup that raised $107 million and has raised over $1.5 million for his ventures. Hajj has worked with some of America’s most established brands: Cadillac, Nike, AT&T, Disney, JP Morgan Chase, and the Detroit Pistons and spoken at some of the respected institutions in the world: Harvard University, Instagram, and the U.S. Department of Defense. In 2005 he wrote the book, The Brand YU Life: Rethinking who you are through personal brand management and will be releasing his second book later this year on artificial intelligence (AI), entitled, AI is a Remix.