The Content Advantage Virtual Workshop (Spring)

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The Content Advantage Virtual Workshop (Spring)

A crash course in making content your competitive advantage.


When and where

Date and time

Starts on Wednesday, March 22 · 6am PDT



Refund Policy

Contact the organizer to request a refund.
Eventbrite's fee is nonrefundable.

About this event

Delivered over 2 sessions via Zoom: March 22 and March 29 from 9-11:30 am.

This virtual crash course in content strategy and content operations from Content Science will take your company’s approach from being a cost (or even a liability) into a competitive advantage–and more. Facilitated by Colleen Jones and the Content Science team, these two sessions offer

  • Insights based on Content Science research and experience.
  • Quotes and perspectives from a variety of content leaders.
  • Activities and worksheets to help plan or apply insights.
  • Networking with quality content professionals.

This content strategy and operations workshop is for leaders who want to cultivate a vision for content and turn it into reality. This workshop applies to a variety of contexts, from marketing and sales to communications to self service and support.

By the end of these two sessions, you will

  • Establish or update your content vision and strategy.
  • Have a high-level plan to evaluate content effectiveness.
  • Identify gaps in your organization’s content operations and ways to fill them.
  • Know the characteristics of outstanding content leaders.

All participants receive

  • A print copy of The Content Advantage.
  • A certification in Content Leadership from our academy.
  • A certification in Content Strategy from our academy.
  • Session recordings and materials such as slides and worksheets.
  • CEUs (upon request).


  • Introduction
  • Modernizing Content Strategy
  • Evaluating Content Effectiveness
  • Maturing Content Operations
  • Advanced Content Leadership
  • Closing


  • 5% discount for 2 attending from the same organization (promo code CA2)
  • 10% discount for 3 or more attending from the same organization (promo code CA3)
  • 20% discount for Content Science Academy alumni who have previously completed a certification (CARETURN)

If you prefer an in-person workshop, consider our Atlanta event.

Interested in bringing a custom version of this workshop to your organization? Contact us.

About the organizer

Organized by

Content Science is the leading end-to-end content company founded by Colleen Jones. We offer unique solutions such as content-focused management consulting through CS Brain; content experimentation, testing, and reporting with CS Lab; content creation for the full customer experience with our studio, CS Forge. We're behind one-of-a-kind products like ContentWRX. We also publish the top trade magazine Content Science Review and the online training portal Content Science Academy.

Our workshops, webinars, and certifications are taught by experienced content geeks (we say "geek" with love) with proven material. Our independent studies and our lessons learned from advising top organizations inform all of our educational materials.

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