The AI CMO: Elevating B2B Marketing Strategies with Gen AI

The AI CMO: Elevating B2B Marketing Strategies with Gen AI

Discover the power of AI in B2B marketing! Explore strategies for enhancing customer experience, mastering data management

By Data Science Connect

Date and time

Wednesday, May 22 · 10 - 11am PDT

Location

Online

About this event

  • 1 hour

Summary:

This webinar explores the integration and impact of AI in B2B marketing, addressing strategies for enhancing customer experience, data management, collaboration with IT/data teams, and navigating CMO pressures. Future AI roles and insights for adapting to evolving trends will also be discussed.

You'll Learn:


  • Strategies for Enhancing Customer Experience: How AI technologies are being integrated into marketing strategies to improve customer interactions and the immediate impacts observed.
  • Linking AI Goals to Digital Transformation Initiatives
  • Future AI Trends in B2B Marketing: Insights into the evolving role of AI in B2B marketing and steps marketers are taking to prepare for these changes, ensuring continued relevance and success.


Panelists:
Jonathan Prantner | Chief Analytics Officer @ One Magnify
Lauren Beckstedt | Chief Marketing Officer @ Brunswick
Amy Musolino | Chief Marketing Officer @ GE Healthcare

Tags

Organized by

Data Science Connect

And we believe that this connectedness empowers us to use data science for a higher purpose that reaches beyond traditional networking.

By joining forces and connecting Atlanta's diverse and progressive collection of

  • corporations
  • people
  • universities
  • civic initiatives
  • disciplines + resources

We are more equipped to use data science to tackle the greater challenges, drive breakthrough results and realize a higher potential across our lives, work and society.

Data Science Connect (DSC) is the largest data science organization in the southeastern United States, and one of the most attended in the world.

Free