Test-Driven Roadmaps Masterclass

Product Culture

Learn from the guys who wrote the books about how to craft a product roadmap and develop a plan to test it.

Breather Space

<h2>Why you should attend:</h2><p>When you have a new product idea or an existing product, it’s important to create a clear roadmap and a plan to test it. This will help you get stakeholder alignment and allow you to systematically reduce the risk along the way. </p><p>The instructors' hands-on exercises have been used by countless teams and products to bridge the gap between product vision and roadmap and lean/agile product development practices.</p>

<h2>Who should attend:</h2><p>Anyone responsible for product and company success, e.g., leaders and individual contributors in product, engineering, UX, and marketing:</p><ul><li>Product Managers</li><li>Product Owners</li><li>Innovation Leaders</li><li>Design Managers</li><li>Engineering Leaders</li></ul>

<h2>What you will produce:</h2><ul><li>A compelling vision for a new product or service</li><li>A prioritized list of customer problems to solve </li><li>A set of business objectives to measure success</li><li>A roadmap of outcomes rather than outputs</li><li>An assumptions map illustrating your risk</li><li>A list of experiments to address your riskiest assumptions</li></ul>

<h2>Agenda</h2>
<em>*Subject to change.</em><h3>Day 1:</h3><ul><li>    Create a compelling vision for a product or service</li><li>    Align your product vision with a viable business model</li><li>    Identify meaningful customer problems</li><li>    Visualize and prioritize which hypotheses to test</li><li>    Design experiments to address your risk</li></ul><h3>Day 2:</h3><ul><li>    Clearly define your business objectives</li><li>    Decide in what order to tackle your problems</li><li>    Integrate possible solutions into your roadmap</li><li>    Avoid common pitfalls when applying these techniques in your world</li><li>    Choose which of these techniques you’ll try within 2-4 weeks</li></ul><h3>Followup Session:</h3><ul><li>    An invite only video group chat with attendees</li><li>    Share what you’ve learned in applying these techniques</li><li>    Group discussion and critique</li></ul>

<p><strong>Bruce McCarthy</strong> helps growing organizations achieve their product visions through workshops, coaching, and speaking at events around the world. Bruce's co-wrote <a href="http://shop.oreilly.com/product/0636920055983.do" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty</a> and opines regularly about <a href="http://productculture.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Culture</a>.</p><p><strong>Links:</strong></p><ul><li>Website: <a href="https://www.productculture.org" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.productculture.org </a></li><li>Book: <a href="https://www.indiebound.org/book/9781491971727" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Product Roadmaps Relaunched</a></li><li>Twitter: <a href="https://twitter.com/d8a_driven" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">@d8a_driven</a></li><li>Instagram: <a href="https://www.instagram.com/productculture/?hl=en" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Productculture</a></li></ul>

<p><strong>David J Bland</strong> is an author and CEO based in Silicon Valley. In 2015, he founded <a href="https://precoil.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Precoil</a> to help companies find product market fit using lean startup, design thinking and business model innovation.</p><p>David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and Behr.</p><p><strong>Links:</strong></p><ul><li>Website: <a href="https://precoil.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://precoil.com</a></li><li>Book: <a href="https://www.indiebound.org/book/9781119551447" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Testing Business Ideas</a></li><li>Twitter: <a href="https://twitter.com/d8a_driven" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a><a href="https://twitter.com/davidjbland" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">@davidjbland</a></li><li>Instagram: <a href="https://www.instagram.com/david.j.bland/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">david.j.bland</a></li></ul>

<h2>FAQ</h2><h3><em>Feel free to contact us at nina@productculture.com with any questions you may have. </em></h3><h3></h3><h3>What is the class size?</h3><ul><li>Max capacity for this masterclass will be 40 attendees</li></ul><h3></h3><h3>What will I get when I attend the masterclass?</h3><ul><li>Signed copies of the books</li><li>Electronic versions of the slides from the workshop</li><li>Catered breakfast, lunch and snacks</li><li>The friends you make along the way</li></ul><p></p><h3>What if I would prefer an invoice rather than paying online?</h3><ul><li>Feel free to contact us at nina@productculture.com and we can make it happen!</li></ul>

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Test-Driven Roadmaps Masterclass

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Breather Space

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Test-Driven Roadmaps Masterclass

Why you should attend:

Good to know

Location

Breather Space

How do you want to get there?

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