Ten Simple Tips to Successfully Negotiate a Licensing Deal

You don’t get the licensing deal you deserve, you get the licensing deal you negotiate. Before starting your negotiations, you must know what you want and what you’re willing to give on(e.g., rights to product improvements, access to particular markets, exclusive rights to manufacture for two years).

Sign up and learn about ten simple negotiating tips to create successful licensing deals. At the end of this live workshop, you’ll be armed with the right information and insight to help your “negotiating prowess”. You’ll have the know-how and confidence you need to overcome tricks, traps, and ploys – and get more favorable contract terms for your licensing deals.

This workshop is presented by Rand Brenner, CEO of Licensing Consulting Group, who will be joined by Andrew Berger, an intellectual property litigator and is counsel at the New York firm Leichtman Law PLLC.

During the webinar, you’ll learn ten inside tips to keep in mind when negotiating a licensing agreement.

1. The license agreement must be a win-win for both sides, or it will not work.
2. The more you don’t need to do the deal, the more leverage you have when negotiating it.
3. If your sales channel is the Internet, you have global rights.
4. Givers get; if you give exclusivity, you should get a higher royalty.
5. Don’t enter into a license without an exit strategy.
6. There is no one magic royalty number, whatever the deal.
7. Set a royalty by looking at what licensees are paying in comparable deals.
8. The license term should allow the licensee a reasonable time to recoup its investment in the deal.
9. Negotiate with respect to build trust.
10. Take your time so that the license agreement creates a long-term, mutually-beneficial relationship.