Technical SEO Training

Katherine Watier Ong has conducted hundreds of technical SEO audits and has been training digital marketers for the past 12 years.She the owner ofWO Strategiesas well as an accomplished strategist and digital marketing trainer who has helped the following clients over the years:National Cancer Institute(HHS) Office of the National Coordinator for Health Information TechnologyNew York Health Benefits ExchangeCleveland ClinicRollCall.comRazoo.comFedExIBMDignity HealthConagraExpress ScriptsCaris Life SciencesNational Honey BoardGHI InternationalEnvironmental Working GroupWattAgNetCystic Fibrosis FoundationWestatMrs. Ong has trained (often from scratch) a total of 16 people that are now employed in the digital marketing industry around the country. To learn more about her students' successes,please see her blog post outlining where those students are now.She has spoken about online marketing and search engine optimization (SEO) for Search Engine Strategies Chicago, Online Marketing Summit, the American Marketing Association, Public Relations Society of America, DC Digital Capital Week, ExlPharma, and a variety of other events and conferences.

Katherine Watier Ong

This is a workshop for anyone interested in learning more about technical SEO. 
We will cover all of Google’s technical requirements and will walk through how to check to see if your website has technical issues that might be limiting its organic traffic potential. 
We’ll walk through the tools you’ll need to use to conduct an audit of your site and to troubleshoot technical SEO issues. 
Major topics include:
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Understanding the elements that impact search engine discovery, crawling, indexing, and ranking. 
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Knowing what tools you can use to do an SEO technical audit or benchmark.
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Learning how to use the data in Google Search Console and Bing Webmaster Center accounts.
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Understanding the major Google tech SEO “Rules”.
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Knowing which tech mistakes could get you penalized or banned from Google.
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Understanding the SEO implications of new technologies (JavaScript frameworks, AMP and PWAs).
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Knowing where to go to get your tech SEO questions answered.
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<LI>Walking away with tips and templates that will allow you to get started on your first SEO audit. </LI>
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Attendees should leave the training with the ability to conduct their first SEO technical audit and be able to provide SEO technical recommendations.

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Technical SEO Training

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Technical SEO Training

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