Story-Wheel Guide to Writing.
Change how they think, feel, and act.
Making sales is about the long game; that much is true. Yet, it's also about winning the first two minutes—rare and short—that happen quickly and are gone. Saying the right thing at the right time makes the difference between a pass and a purchase. That’s where storytelling comes in. Authorities agree: Stories lead to sales. I’m sure that you reckon the same.
The challenge is learning how to find, write, and tell a story that moves customers to action. Like you, I needed a practical formula, an underlying construct that I could put into action.
Imagine a bicycle rolling down a pathway. The spinning wheels are held together from hub to rim by spokes. In storytelling, the three primary spokes are Context-Complication-Resolution. Yet, four more are necessary to align the wheel, straight and true. All together, they form the seven spokes of the Story-Wheel™.
Although this workshop is geared towards selling, the ideas presented underlie all storytelling.
I expect you to do the work . In the end, you will have a product story created through the Story-Wheel. And the skills to create new stories.
Shall we start pedaling?
