Stop, Drop and Roll Workshop

Connections Lab teaches the art and science of framing effective messagesfor Progressive organizations, local and state party units, unions, social and environmental justice organizations and others. Our events are low cost and most are free or pay-what-you-will.

Connections Lab

Learn the theory and basics of framing and our Stop, Drop and Roll method for forming well framed messages.

“Connections Lab offers an excellent introduction to framing for progressives”—George Lakoff , Author of THE ALL NEW Don’t Think of an Elephant!The Connections Lab Framing and Messaging Workshop: Stop, Drop and RollWhen we talk about our messaging, at the top of everyone&#x27;s list is the notion that what we&#x27;re doing doesn&#x27;t seem to be working. We have to change the way we communicate, but how?There is a way. Building on the work of linguist and cognitive scientist George Lakoff and others, the workshop will reveal:<ul><li>Why liberals and conservatives take the positions they do.</li><li>What we need to stop doing to be successful.</li><li>How to frame a message so it works!</li></ul>You’ll never see political communication in the same way!Applying current science in cognition —about how people&#x27;s brains really work, you&#x27;ll learn about the science behind framing and leave with skills empowering you to create messages that really work (hint: facts and logic aren&#x27;t a great way to start).In this 3.5 hour workshop, you will learn to apply our hands-on “Stop, Drop and Roll” techniques that teach the skill of framing messages that tell people who we are, what we believe, and why our ideas work better for all Americans.

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Stop, Drop and Roll Workshop

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Stop, Drop and Roll Workshop

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