“Connections Lab offers an excellent introduction to framing for progressives”

—George Lakoff , Author of THE ALL NEW Don’t Think of an Elephant!

The Connections Lab Framing and Messaging Workshop: Stop, Drop and Roll

When we talk about our messaging, at the top of everyone's list is the notion that what we're doing doesn't seem to be working. We have to change the way we communicate, but how?

There is a way. Building on the work of linguist and cognitive scientist George Lakoff and others, the workshop will reveal:

• Why liberals and conservatives take the positions they do.
• What we need to stop doing to be successful.
• How to frame a message so it works!

You’ll never see political communication in the same way!

Applying current science in cognition —about how people's brains really work, you'll learn about the science behind framing and leave with skills empowering you to create messages that really work (hint: facts and logic aren't a great way to start).

In this 3.5 hour workshop, you will learn to apply our hands-on “Stop, Drop and Roll” techniques that teach the skill of framing messages that tell people who we are, what we believe, and why our ideas work better for all Americans.