Social Selling

Social Selling

Turn your social media channels into a profitable sales channel. Grow your network, build relationships and warm leads using the latest features. Sell where your customers are and improve the quality of your phone conversations. This course will teach sales professionals how to build a personal brand and utilise key features and tools on all the major platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat and Pinterest to sell.

Duration - 3 days

Key Outcomes

· Optimise profile

· Build a Personal Brand

· Build a Network

· Build Relationships

· Search Functionality

· Social Outreach

Key Promises

· Comprehensive Curriculum: Explore the core concepts, including the marketing environment, consumer buyer behaviour, segmentation, targeting, positioning, branding, and the marketing mix.

· Practical Insights: Dive into real-world applications through hands-on activities, practical demonstrations, and access to a cutting-edge e-learning platform.

· Expert Guidance: Learn from seasoned professionals with industry experience, providing invaluable insights and strategies to boost your marketing prowess.

Social Selling

The top 5% of sales professionals use social media to sell.

Traditional sales methods, such as cold calling and emails, are no longer as productive or practical because today's consumers are increasingly resistant to them. Instead, they are using online resources like LinkedIn to study goods, services, businesses, and even individuals before they contact or make a purchase.

There is more to social media than finding names to call. In order to take advantage of the opportunities social media networks like LinkedIn give, successful salespeople have quickly modified their strategy and adopted social selling strategies. In order to stay ahead of the competition, they have devised techniques that enable them to forge favourable connections with potential clients as well as positively affect them.

Innoversity addresses the significance of mastering social selling and gives you the knowledge, tools, and strategies required to efficiently network, target, and engage with potential customers on social media. After completing this course, you will feel assured and have a polished social selling strategy that you can use right immediately for quick results.

Do you have a social media presence that is active but are confused how to convert followers, admirers, and connections into paying customers? The skills, knowledge, and processes you need to direct your social media audience through your sales funnel and persuade them to buy are provided in this interactive one-day course.

We'll demonstrate for you how to choose the most qualified leads and provide the material required to forge successful connections. Additionally, we'll show you how to leverage social selling to turn current clients into champions for your brand who will promote you to others.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

This training course is intended for B2B and B2C sales professionals who are looking to make the most out of selling on social media.

· Sales Representative

· Account Manager

· Client Executive

· Customer Relationship Manager

· Sales Manager

· Sales Enablement

Agenda

Optimise Your Profile - Make a great first impression. Your profile give you a personality. Build your profile to create a presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.

Build a Personal Brand - Build your authenticity by becoming a thought leader. Learn how to create and implement a personal brand to stand out from the crowd.

Social Listening - Understand your audience. Identify what they are interested in. Keep on top of trends to keep Relevant and build reach. Keep one eye on the competition.

Content Planning - Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.

Content Creation - Spending hours on content creation? Content builds your authenticity as a thought leader, but it doesn’t have to be time consuming. We will show you how to keep on top of trends and build original content fast.

Build a Network - Build a digital network. Facebook is excellent at connecting with customers on topics that interest them. Learn how to build a loyal network of fans and connect with them through groups.

Build Relationships - People buy from people they like. Use social media to build relationships and warm up leads through content and engagement. Who doesn’t like a like?

Search Functionality - Sometimes all you need is a name. Find your ideal customer using advanced search on LinkedIn, Twitter and Facebook.

Cold Outreach - Connect directly with contacts on DM’ to build personal relationships to develop new business.