Social Media Optimization

AMASV is Sacramento Valley's Chapter of the American Marketing Association. We intend to be a fun, professional, and accessible group made up of the region's leading marketing influencers and leaders. We've been around for nearly 50 years in Sacramento, and meet for networking events, education and professional develpment opportunities, panel discussions, Q+A's, and other special events throughout the year.We'd love to have you join us!

American Marketing Association Sacramento Valley

<H2 CLASS="t pg-1m0 pg-1x4 pg-1h5 pg-1y2a pg-1ff1 pg-1fs2 pg-1fc0 pg-1sc0 pg-1ls0 pg-1ws0">Social Media Strategy Changes Regularly; How Well Are You Keeping Up?</H2>
Closing out our three-month series on promoting your brand for 2018, we have invited some of Sacramento's top influencers to talk about their viewpoints on social media, share how they optimize their social channels, and give their forecasts for where social is taking us. 
With Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat all offering their own advertising platforms today, the requirements, costs, and algorithms can be challenging to keep up. Join us for lunch, catered by Scott's Seafood, and get your questions answered on anything from best practices for optimizing your budget, to keeping fresh content, to reader engagement.
<H2>Speaker Profiles</H2>
Kachet Jackson-Henderson is the writer of <A HREF="http://thekachetlife.com/about/" TARGET="_blank" TITLE="About Me, The Kachet Life" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">The Kachet Life</A> and The <A HREF="http://www.theblogbloc.com/" TARGET="_blank" TITLE="The Blog Bloc" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Blog Bloc</A>, delivers real stories in vivid, interesting ways—sure to catch both your eye, your heart and maybe even a laugh. Through her activities, she hopes not only to share in your adventures but also to bring you on some of her own. She is a lover of sparkling wine, Food Network’s Chopped and every shade of lipstick ever. Her passions lie in traveling the world in search of new experiences and giving convention the middle finger.
Faith Lopez is a Sacramento native and CEO of <A HREF="http://faithmari.com" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">FAITHMARI, Inc</A>., the leading social management company in the Sacramento region. For the past five years, she has been growing the social presence of a wide variety of clients. Her clients range from Visit Sacramento, CAGROWN, Farm-to-Fork and Ginger Elizabeth, to boutique hotels along the California coast and as far as the Scottish Highlands. 
Karen Lewis is the media manager for Sagent Marketing. Her extensive background includes strategic campaign planning, media planning, paid media execution, brand management, and social media strategy. Her technical acumen, social media knowledge, and extensive media experience contribute additional value to this panel discussion. In her spare time, Karen can be found playing board games with her three children and husband, traveling and completing an occasional half marathon.

Westin Sacramento

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Social Media Optimization

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Social Media Optimization

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