Social Media Marketing

Social Media Marketing

Boost sales, generate leads, improve customer service and increase brand awareness using Social Media. Delve into the top social media platforms to leverage their power to connect with your audience. Learning everything from building presence, strategy, planning, execution, engagement and analytics. This course is designed for anyone working on social media platforms to promote their organisation on all the major platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat and Pinterest. You will be able to effectively promote your business to achieve key marketing goals.

Duration - 5 days

Key Outcomes

· Create a presence

· Build a community

· Social listening

· Plan and execute campaigns

· Paid Ad campaigns

· Understand algorithms

· Analytics

Key Promises

· Comprehensive Curriculum: Explore the core concepts, including the marketing environment, consumer buyer behaviour, segmentation, targeting, positioning, branding, and the marketing mix.

· Practical Insights: Dive into real-world applications through hands-on activities, practical demonstrations, and access to a cutting-edge e-learning platform.

· Expert Guidance: Learn from seasoned professionals with industry experience, providing invaluable insights and strategies to boost your marketing prowess.

Social Media Marketing

Boost sales, generate leads, improve customer service and increase brand awareness using social media. Social media is the most powerful marketing tool used today. Connect with customers on a personal level using free tools.

Digital marketers and sales professionals use social media to connect with customers and build relationship. Social media is used to connect, entertain, inform and engage with customers.

The techniques demonstrated on this course will allow you to effectively use social media as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments. The effective use of social media will allow you to maximise the use of free tools to achieve your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers. There is a shortage of skilled social media managers who can utilise social media platforms to achieve marketing goals.

This course is kept updated weekly to keep on top on new feature releases.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

New to marketing on social media? Looking to optimise your current strategy?

This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.

This course is designed for:

· Self employed business owners

· Business owners /entrepreneurs

· Social Media Managers

· Marketing executives and managers

· Social Media executive

· Bloggers, Influencers, Public Figures

· Social media contributors

· Online marketers and marketing reps

· Advertising managers

Agenda

Principles of Social Media Marketing

Creating a presence - Create and optimise an appealing profile which will attract new followers. Your profile is prime real estate which can promote key brand messages and incorporate powerful calls to action. Optimise your hero section to gain interest and maximise engagement

Build a Community - Once you have the perfect profile, its time to increase your following and build a community. This course will highlight practical techniques to grow your following in key target segment groups. Grow connections on Twitter to reach new customers and build loyalty

Content Strategy - Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.

Content Planning- Content drives loyalty. Plan marketing campaigns to take advantage of features unique to Twitter. Develop your ability to keep followers interested and entertained.

Content creation - Tweets, Images, Re-Tweets, Video, Spaces, Communities. We have it all covered

Content Scheduling - You cant be online all the time. Schedule your content to boost consistency. Post when your followers are online to boost engagement.

Paid Campaigns - Stop wasting money with inefficient ads. Get hands on with campaign manager to action paid ads

Social Outreach and Engagement - Connect directly with new customers to build personal relationships to develop new business. This course will demonstrate effective techniques to reach out to your community to build a connecting and generate leads.

Analytics - Optimising your use of the platform to deliver maximum return on investment.

Gain insight into what works and what doesn’t. Drive smart decisions, optimise your strategy and increase ROI

Advanced Features - Spaces, Communities and Tips. Twitter is always updating with new functionality. Keep up to date.