Thomas Woon

Alex Loh

Phang Wai Yin

Wayne Ch'ng

Allen Lee

Dr. Afendi Dahlan

Sean Tan

Noor Hayati Abu Noh

Datuk Adrian Ng

Datuk Koong Lin Loong

Dato Vincent Choo

Mita Lim

Vinnie Ang

Zaim Mohzani

Charles Lim

Ng Kwee Kin

Low Fang Kai

SOBA Elevate

Star Media Group

Gain fresh perspectives from industry movers, thought leaders and award-winning businesses - a full day of insights, learning and networking

Menara Star

<h3><strong><strong>Join Us at SOBA Elevate!</strong></strong></h3><p>Be part of an exclusive full-day business forum designed for Malaysia's business owners, founders, CEOs and SOBA alumni. Connect with industry movers and shakers, successful entrepreneurs and business leaders as they share practical insights, winning case studies and strategies to help businesses navigate today's evolving landscape.</p><p>Through thought-provoking panel discussions, founder success stories and expert-led sessions, gain valuable perspectives on the issues that matter most—from technology adoption and business growth to talent, financing and regional expansion. Every session is curated to provide actionable takeaways that you can apply to your business.</p><p>Beyond the stage, expand your network with like-minded business leaders, exchange ideas with industry peers and build meaningful connections that can unlock new opportunities for growth.</p><h3><strong><strong>📅 11 August 2026 | 🕘 9:00 AM (MYT)</strong></strong></h3><h3><strong><strong>📍 Menara Star, Petaling Jaya</strong></strong></h3><p>If you're looking for relevant business insights, inspiring success stories and quality networking with Malaysia's leading business community, this is the forum you won't want to miss.</p><h3><strong><strong>Seats are limited. Register today and be part of the conversation shaping the future of Malaysian businesses.</strong></strong></h3>

Agenda

Registration

AI is no longer just for large corporations. Discover how Malaysian businesses are using AI to work smarter, boost productivity, improve customer experiences and stay competitive—with practical lessons you can apply to your business. Moderated by Thomas Woon, PIKOM

Winning the AI Race: How Malaysian Businesses Can Grow Faster with Technology

Every successful business eventually asks, "What's next?" Hear from entrepreneurs who have successfully expanded beyond Malaysia, sharing practical lessons on entering new markets, winning customers and building brands that compete across ASEAN. Moderated by Dr. Afendi Dahlan, MRCA

Beyond Malaysia: Winning Customers Across ASEAN

Networking Lunch

Behind every successful business is a journey of perseverance, growth and defining moments. Hear from a SOBA judge and past winners as they share how SOBA transformed their businesses, opened new doors and inspired their next chapter of growth. 

SOBA Chat: SOBA Up Close

Every growing business is only as strong as its people. Discover how business leaders attract, develop and retain high-performing talent, build resilient cultures and create teams that drive long-term business success.

The Talent Advantage: Building Teams That Scale Your Business

Networking Coffee Break

SOBA Elevate

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SOBA Elevate

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