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SMBMSP #82 - Social + Search = A Whole New Ballgame for SEO & SEM

By Social Media Breakfast - Minneapolis/St. Paul

St. Catherine UniversitySaint Paul, MN

September 11, 2015 at 8am CDT

About this event

Now more than ever, social media is impacting search engine marketing. James Svoboda & Aaron Weiche will join forces to co-present different aspects of social media's effects on SEO at this month's SMBMSP event, covering personalization opportunities for marketers, how brand signals are being factored into SERPs, which trends are emerging for Mobile, and the impact of social on local search. Parking: The event will be in the Coeur de Catherine Ballroom (#8 on the map), aka CDC, 3rd floor. Parking is via Gate 3 on Fairview in the O'Shaughnessy and Guest lots. <a href="https://www2.stkate.edu/sites/default/files/sites/about/stpaulmap.pdf">Map here</a> Part One: Search & Social: A Match.com made in heaven or Tinder's awkward hook-up? Next to Kim and Kanye there might not be a more dynamic and bewildering couple than Search and Social. James Svoboda will delve into how Search can be wooed by Social, and why Social doesn’t want to be just a one-night stand. Presented by James Svoboda (<a href="http://twitter.com/Realicity" target="_blank">@Realicity</a>), CEO at WebRanking <img style="float: right; padding-left: 15px;" src="https://cdn.evbuc.com/eventlogos/136842/james.jpg" alt="James Svoboda" />In addition to being CEO at <a href="http://www.webranking.com/" target="_blank">WebRanking</a>, James is Co-Founder and President of <a href="http://www.mnsearch.org" target="_blank">MnSearch</a>, the Minnesota Search Engine Marketing Association, former Sphinn Editor, current contributor at Marketing Land, member of the Which Test Won advisory board, and frequent host of #PPCchat. James was also honored as a Top 25 Most Influential PPC Expert by PPC Hero. He was a selected contributor to the Moz Search Ranking Factors, and David Mihm’s Local Search Ranking Factors. He currently resides in Eden Prairie with his lovely wife and two beautiful children. Part Two: Social, Mobile, and Local Walk Into a Bar Of course they're old drinking buddies - social media, mobile, and local search marketing are closely tied together for online success. They help influence how we find the bar, which beer of the day we choose to enjoy, how we rate our experience, and even how others see the photos we post after our visit. Customers and marketers are armed with devices each time they go out - Aaron Weiche will help us examine how those devices are creating content that merges social and local search. Presented by Aaron Weiche (<a href="http://twitter.com/AaronWeiche" target="_blank">@AaronWeiche</a>), Chief Marketing Officer at GetFiveStars.com <a href="http://getfivestars.com" target="_blank"><img style="float: right; padding-left: 15px;" src="https://cdn.evbuc.com/eventlogos/136842/aaron2015.jpg" alt="Aaron Weiche" width="125" height="125" />GetFiveStars.com</a> is a customer feedback and online review platform that helps brands and businesses listen, evaluate and market their customer's experiences. GetFiveStars automates the customer feedback process while capturing their Net Promoter Score and encouraging and monitoring online reviews. Having built 3 successful digital marketing agencies over the last 17 years in partner and executive roles, Aaron is deeply experienced in web design, mobile, SEO, local search and social media. Aaron is a frequent conference speaker nationally on a variety of online marketing topics, a faculty partner with Local University and an Advisory and Founding Board Member of MnSearch. Event Sponsor <a href="http://stkate.edu/" target="_blank"><img src="https://evbdn.eventbrite.com/s3-s3/eventlogos/136842/stkates.jpg" alt="St. Catherine University" width="250" height="64" /></a> Annual & In-Kind Sponsors <a href="http://www.toprankmarketing.com/" target="_blank"><img src="https://evbdn.eventbrite.com/s3-s3/eventlogos/136842/topranklogolg.png" alt="TopRank Online Marketing" width="280" height="118" /></a> <a href="https://redcurrent.com/currents/553a40b6e4b07a76dd02c789" target="_blank"><img src="https://cdn.evbuc.com/eventlogos/136842/redcurrent-1.png" alt="RedCurrent" /></a> <a style="color: #bf4000; text-decoration: underline; font-size: 12px;" href="http://www.verizonwireless.com/b2c/index.html" target="_blank"><img style="border-style: initial; border-color: initial; cursor: default; border-width: 0px;" src="https://cdn.evbuc.com/eventlogos/136842/verizonlogosm-1.png" alt="Verizon" width="236" height="144" /> </a> <a style="color: #ee6600; text-decoration: none;" href="http://www.stanleysbarroom.com/" target="_blank"><img style="border-style: initial; border-color: initial; cursor: default; border-width: 0px;" src="https://evbdn.eventbrite.com/s3-s3/eventlogos/136842/stanleysbaconsponsor.png" alt="Stanley's Bar Room" width="250" height="126" /></a> <a style="color: #bf4000;" href="http://514studios.com/" target="_blank"><img src="https://evbdn.eventbrite.com/s3-s3/eventlogos/136842/514logo.jpg" alt="514 Studios" width="200" height="174" /></a> <a href="http://majewskimarketing.com/" target="_blank"><img src="https://cdn.evbuc.com/eventlogos/136842/mmmlogosm.png" alt="Majewski Marketing & Media" /></a> <a href="http://sterlingcrossgroup.com/" target="_blank"> <img src="https://cdn.evbuc.com/eventlogos/136842/sterlingcrossgroupsm.png" alt="Sterling Cross Group" width="150" height="155" /></a> <a href="http://www.muddypawscheesecake.com" target="_blank"><img src="https://cdn.evbuc.com/eventlogos/136842/muddypaws.png" alt="Muddy Paws Cheesecake" /></a> <div> </div> <div> </div> <div> </div>

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